AC Milan and WINBET Announce Regional Betting Partnership Across Eastern Europe

AC Milan has entered into a strategic partnership with WINBET, one of Bulgaria’s leading sports betting operators, appointing it as the club’s Official Regional Betting Partner. The multi-market agreement spans key territories including Bulgaria, Romania, Serbia, Croatia, and Belarus, reflecting AC Milan’s growing commitment to Eastern Europe.

WINBET Becomes First Bulgarian Betting Brand to Partner with a Major European Club

The partnership marks the first collaboration between a Bulgarian betting company and an elite European football club, setting a precedent in the regional sports marketing landscape. WINBET will leverage its connection with AC Milan to deliver localized campaigns, including exclusive content, matchday experiences, and promotions tailored to football fans in the region.

Launch Event in Sofia Signals the Start of the Collaboration

To mark the beginning of the partnership, AC Milan and WINBET hosted an official launch event in Sofia, Bulgaria, featuring club representatives and Rossoneri legend Alessandro Costacurta. As part of the activation, registered users at winbet.bg were invited to participate in a special promotion for a chance to win an autographed AC Milan jersey signed by Costacurta.

Partnership Aims to Enhance Fan Engagement Across Eastern Europe

“We’re proud to welcome WINBET to the AC Milan family,” said Maikel Oettle, Chief Commercial Officer of AC Milan. “This partnership allows us to build stronger ties with fans across Eastern Europe through tailored engagement and creative content initiatives.”

WINBET COO Viktor Perenovski added: “Partnering with a club of AC Milan’s stature represents a significant step for WINBET. We are excited to bring more immersive opportunities to fans and customers across the region, delivering unique experiences tied to one of football’s most iconic clubs.”

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