AC Milan Deepens Partnership with Bitpanda to Launch Vision (VSN) Web3 Token

AC Milan and Bitpanda, Europe’s leading digital asset platform, have announced a new phase in their strategic collaboration by unveiling Vision (VSN) – a token at the heart of Bitpanda’s new Web3 ecosystem. The partnership reinforces the shared commitment of both entities to innovation, digital transformation, and global fan engagement.

AC Milan and @Bitpanda_global are strengthening their partnership with the launch of @vsntoken (VSN), the token powering Bitpanda’s new Web3 ecosystem. Set to debut on 16 July, Vision aims to unite the passion of football with the groundbreaking possibilities of Web3 innovation.

— AC Milan (@acmilan) July 15, 2025

Vision (VSN) – Bitpanda’s Core Token for Web3 Expansion

Set to launch on July 16, 2025, Vision (VSN) will serve as the primary utility token across Bitpanda’s upcoming Web3 product suite. Holders of VSN will benefit from a range of exclusive features, including:

• Staking rewards
• Voting rights in ecosystem governance
• Reduced platform fees
• Early access to token sales

This token is central to Bitpanda’s ambition of making Web3 technology more practical, secure, and rewarding for everyday users. By integrating real utility into the token model, Vision aims to create a more inclusive and functional blockchain environment.

AC Milan and Bitpanda – From Sponsorship to Strategic Web3 Alliance

Bitpanda first joined AC Milan as a Principal Partner in early 2024, becoming the official Back-of-Shirt Sponsor for the men’s first team in February 2025. The relationship now extends far beyond traditional sponsorship, evolving into a strategic partnership focused on Web3 fan engagement and digital innovation.

AC Milan will play a key role in amplifying the reach of Vision (VSN) by promoting it through its global fanbase — estimated at hundreds of millions worldwide. As a trusted football institution, Milan’s involvement provides credibility and cultural influence that aligns with Bitpanda’s goal to bridge the gap between blockchain and mainstream audiences.

“Innovation is deeply embedded in our identity,” said Maikel Oettle, AC Milan’s Chief Commercial Officer. “Bitpanda’s Web3 initiative allows us to offer fans new experiences while staying at the forefront of digital engagement.”

Web3 and Football – A New Digital Frontier

Bitpanda’s collaboration with AC Milan is more than just a tech initiative; it’s a blueprint for how Web3 adoption in football can evolve. By combining secure blockchain infrastructure with the emotional power of sport, the partnership showcases how digital finance and fan culture can be brought together in meaningful ways.

“This partnership combines regulated digital infrastructure with cultural reach from day one,” noted Lukas Enzersdorfer-Konrad, Deputy CEO at Bitpanda. “We’re building a real-world application for Web3 that begins with AC Milan’s global audience.”

The Vision token launch signifies Bitpanda’s broader mission to democratize access to Web3 tools, while offering fans and users tangible benefits for their participation.

Marketing Activations and Global Rollout

As part of the activation campaign, AC Milan and Bitpanda plan to:

• Integrate Vision promotions into the 2025/26 Serie A season
• Launch co-branded content and digital experiences targeting Web3-savvy fans
• Offer exclusive engagement perks for AC Milan supporters holding VSN tokens
• Leverage AC Milan’s social and digital media platforms to raise awareness about Web3 adoption

This partnership will act as a global distribution platform for Vision, creating new interaction points between fans and blockchain-based services.

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