AFC Bournemouth and Dafabet partnership overview

The online betting company Dafabet, headquartered in Makati, Philippines, became the principal partner of Bournemouth Football Club in the summer of 2022. The contract is set for 2 seasons. 

In the 2022/2023 season, Bournemouth returned to the Premier League after two years in the Championship. Until the end of the 2023/2024 season, the club will be playing with the Dafabet logo on the front of shirt.

Basic contract details

Start Date: 2022
Status: Principal Partner
Contract duration: 2 years
Sponsor’s inventory:
– Front of men’s playing shirts
– LED advertising per home games
– Club social networks activations (Man of the match voting, Matchday announcements, Squad announcements, Next game announcement).

We're in the hat ? pic.twitter.com/AW7mt3Augg

— AFC Bournemouth ? (@afcbournemouth) January 6, 2024

As part of their commitment to corporate social responsibility, Dafabet will make a financial donation to the Club’s Community Sports Trust to support projects aimed at helping adults find employment.

John Cruces, Head of Sponsorships at Dafabet added: “ It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.

“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.”

Marketing activations

In December 2022, Dafabet implemented several activations:
A snooker game featuring AFC Bournemouth duo Junior Stanislas and Joe Rothwell, with Dafabet, as they played alongside Jimmy White. The video was published on AFC Bournemouth YouTube channel.

Secret Santa event with the participation of AFC Bournemouth midfielder Ryan Christie and his former Celtic teammate, Greg Taylor. The video was published on AFC Bournemouth YouTube channel.