AFC Bournemouth Partners with Renaissance Asset Finance

Bournemouth, September 2025 – AFC Bournemouth have announced Renaissance Asset Finance (RAF) as an Official Partner for the 2025/26 Premier League season. The partnership reinforces the Cherries’ growing commercial strategy and highlights RAF’s ambition to strengthen its profile across the UK football landscape.

About Renaissance Asset Finance

Headquartered in London and operating as a subsidiary of Arbuthnot Latham & Co., Limited, RAF is a trusted provider of bespoke asset finance solutions. Its portfolio spans vehicles, equipment, block discounting, and wholesale finance, making the company a go-to partner for both individuals and businesses seeking tailored financial support.

Partnership Details

Under the new agreement, RAF will receive extensive brand visibility at Vitality Stadium, alongside premium hospitality rights and fan engagement activations throughout the season. The partnership builds on AFC Bournemouth’s expanding network of high-value corporate relationships, ensuring both parties benefit from enhanced exposure and shared community impact.

Executive Comments

Rob Mitchell, Commercial Director at AFC Bournemouth: “We are delighted to welcome Renaissance Asset Finance into our family of partners. Their reputation in financial services and commitment to excellence align perfectly with our club’s ambitions. I’d also like to extend thanks to Arbuthnot Latham for their continued support, which makes this collaboration even stronger.”

Mark Lester, Managing Director at Renaissance Asset Finance: “This partnership comes at an exciting time in RAF’s growth journey. AFC Bournemouth’s ambition and community values mirror our own. Supporting the club both on and off the pitch allows us to connect with fans and businesses across the south coast while showcasing our commitment to building long-term relationships.”

Commercial Growth in the Premier League

The announcement further reflects AFC Bournemouth’s rising commercial influence within the Premier League. By collaborating with a trusted financial partner such as RAF, the Cherries continue to expand their off-pitch presence, ensuring that their sporting success is matched by sustainable business growth.

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