Bournemouth, August 2025 – AFC Bournemouth have announced a new partnership with NOCO, a U.S.-based leader in battery power solutions, who join as an Official Partner for the 2025/26 Premier League season. The agreement strengthens the club’s commercial portfolio with an innovative brand that has a global reputation for safety, reliability, and advanced technology.
The partnership includes prominent advertising at Vitality Stadium and across AFC Bournemouth’s official digital platforms. Supporters will see NOCO’s branding featured throughout the stadium from the very first match of the new campaign, ensuring strong visibility for the American company among Premier League fans worldwide.
Founded in 1914 and headquartered in Cleveland, Ohio, NOCO has grown into one of the most respected global brands in the field of battery technology. The company is best known for its ultrasafe battery jump starters, chargers, and tyre inflators, which are trusted by millions of users around the world. NOCO also invests heavily in research and development through its dedicated facility in Phoenix, Arizona.
Rob Mitchell, Commercial Director at AFC Bournemouth, said: “We are excited to welcome NOCO as an Official Partner. Their innovative approach and strong reputation align perfectly with the ambitions of our club, and we look forward to building a successful partnership during the season.”
Zach Koehler of NOCO, added: “Partnering with AFC Bournemouth allows us to continue our expansion in English football. The Cherries’ drive and passion mirror our own values of performance and innovation. We are proud to support the club and look forward to an exciting 2025/26 season.”
For NOCO, the collaboration with AFC Bournemouth offers a platform to expand its presence in the Premier League sponsorship market, connecting with both UK-based and international audiences. For the club, the partnership brings an established global brand into its commercial roster, strengthening Bournemouth’s positioning within the competitive sponsorship landscape of English football.
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