Arsenal Extends Partnership with L’Oréal Paris for 2025/26 Season

London, September 2025 – Arsenal Football Club has confirmed a new official partnership with L’Oréal Paris, following a successful short-term activation earlier this year. The agreement strengthens the relationship between the two brands, both recognised globally for excellence, innovation, and influence in their respective fields.

Expanding Product Visibility

The partnership will spotlight L’Oréal Paris’ leading product lines, including Elvive – the UK’s number one haircare brand – and Men Expert, the UK’s top male grooming brand. Throughout the 2025/26 season, Arsenal players will feature in promotional campaigns designed to highlight these products and connect with supporters worldwide.

New Product Launches in 2026

Looking ahead, the collaboration will also promote cutting-edge product releases in 2026. These launches will be amplified through marketing activations with Arsenal players, ensuring strong visibility for L’Oréal Paris’ latest innovations across digital and matchday platforms.

Leadership Perspectives

Amélie Fortier-Cyr, General Manager at L’Oréal Paris UK&I, commented: “What made our initial partnership so impactful was the strong affinity it created between our brand, the players, and supporters. The engagement it inspired is a testament to how our values of performance, innovation, and empowerment resonate with the Arsenal community. We look forward to building on this momentum and creating even more meaningful connections together.”

Juliet Slot, Chief Commercial Officer at Arsenal, added: “We’re delighted to bring L’Oréal Paris on board in a longer-term agreement following our successful campaign earlier this year. Shared values of innovation and a relentless focus on excellence have underpinned our work together and will continue to guide us in this new chapter.”

About L’Oréal Paris

L’Oréal Paris is the world’s number one beauty brand, committed to making luxury beauty accessible to everyone. With a strong focus on science and innovation, the company continues to lead the industry in developing products that empower both men and women to feel ‘Worth It’.

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