Arsenal Signs Multi-Year Global Partnership with Bitpanda as Official Crypto Trading Partner

London, UK – August 2025 – Arsenal Football Club has announced a major multi-year sponsorship agreement with Bitpanda, Europe’s leading digital asset investment platform, naming it the club’s Official Crypto Trading Partner.

Bitpanda Launches in the UK with Arsenal Partnership

The deal coincides with Bitpanda’s official launch in the United Kingdom, bringing its secure, high-performance crypto trading platform to both Arsenal supporters and UK investors. As part of the agreement, Bitpanda’s branding will be prominently displayed across the Emirates Stadium starting from the Premier League home fixture against Leeds United on 23 August. The visibility will extend to pitchside LED boards, stadium big screens, and the club’s digital channels.

Fan Engagement, Digital Activations, and Exclusive Experiences

Through this collaboration, Arsenal and Bitpanda will create a series of immersive digital activations featuring first-team players, behind-the-scenes content, and fan-focused campaigns. Bitpanda users will gain access to exclusive benefits, including VIP matchday experiences, invitations to private club events, and opportunities to meet Arsenal legends.

Shared Vision for Growth and Innovation

The partnership is anchored in the shared ambition to “strive for the bigger goal,” combining Arsenal’s tradition of excellence with Bitpanda’s commitment to empowering people to invest securely and with confidence. Bitpanda aims to use this collaboration to further promote financial education in crypto trading, enhancing its growing portfolio of global sports sponsorships.

Executive Comments

“We’re entering the UK market with scale and ambition. Arsenal isn’t just a football club – it’s a global symbol of heritage, excellence, and loyalty. That’s exactly the kind of partner we want as we expand into one of the most important financial hubs in the world,” said Eric Demuth, Co-Founder and CEO of Bitpanda.

“We’re excited to welcome Bitpanda into our family of global partners. They share our relentless ambition and forward-looking mindset. As they make their UK debut, we look forward to working together to fuel mutual growth and deliver meaningful engagement for our fans,” added Juliet Slot, Arsenal Chief Commercial Officer.

Comprehensive Crypto Trading Platform

Coinciding with the partnership announcement, Bitpanda is rolling out what it calls the UK’s most comprehensive crypto trading platform. From today, UK users can sign up to trade a wide range of digital assets with advanced security features and a focus on investor education.

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