AS Monaco Extends Roche Bobois Partnership to 2027

AS Monaco and Roche Bobois have agreed to extend their partnership through 2027. Since 2023, the two Monegasque institutions have collaborated to create the “Roche Bobois Lounge,” an exclusive VIP space at Stade Louis-II. For another two seasons, sponsors and hospitality guests will enjoy designer furnishings and panoramic views of the pitch while cheering on the Rouge & Blanc.

Starting next campaign, Cuir Center—part of the Roche Bobois SA group – will also style the Salon Honneur by Zondacrypto, reinforcing Roche Bobois’s fourth year in Monaco. The extension underlines the brand’s commitment to bringing high-end experiences to the Principality and deepening its roots in the local community.

Eric Amourdedieu, CEO of Roche Bobois SA, said: “Renewing our collaboration with AS Monaco—a club defined by ambition and excellence – was an obvious decision. We’re proud to support the Principality and welcome partners in an atmosphere that reflects our ‘French Art de Vivre.’”

Thibaut Chatelard, AS Monaco’s Marketing & Revenue Director, added: “This extension attests to the trust we share with Roche Bobois. Our guests have embraced the Lounge, and we look forward to another two seasons of exceptional hospitality.”

About Roche Bobois
Founded in 1960, Roche Bobois is a world leader in upscale home furnishings. Collaborating with top designers and couture houses, the French brand champions creativity, innovation and craftsmanship to deliver unique living environments.

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