AS Monaco Partners with Blue Coast Brewery to Launch “Pub by Blue Coast” at Stade Louis-II

Monaco, September 2025 – AS Monaco has announced a multi-year partnership with Blue Coast Brewing Company, the French Riviera-based craft brewery, running until 2027. The collaboration introduces a new premium hospitality experience at the Stade Louis-II: the “Pub by Blue Coast.”

A New VIP Experience for Hospitality Guests

The “Pub by Blue Coast” was officially inaugurated on August 16 during Monaco’s Ligue 1 clash with Le Havre. Inspired by the tradition of English pubs, the space blends conviviality with modern hospitality, offering AS Monaco’s partners and guests a relaxed environment to enjoy matchdays. Visitors can savour generous dishes, locally sourced produce, and a curated range of Blue Coast craft beers, brewed on the Riviera since 2017.

Exclusive Beer Supplier at Stade Louis-II

As part of the agreement, Blue Coast becomes the exclusive beer supplier across all hospitality lounges at Stade Louis-II during AS Monaco’s home fixtures for the next two seasons. This partnership reflects the shared ambition to deliver a high-quality experience that unites sport, gastronomy, and community.

Official Statements

Thibaut Chatelard, Marketing and Revenue Director at AS Monaco, said:
“We are delighted to welcome Blue Coast as a partner. Their premium positioning aligns perfectly with AS Monaco’s image, and together we have created a unique hospitality space. The ‘Pub by Blue Coast’ combines authenticity and conviviality, qualities highly valued by our hospitality audience. We are confident this initiative will be a great success.”

Predrag Krupez, CEO of Blue Coast, added:
“We are proud to partner with such a prestigious club as AS Monaco. With the ‘Pub by Blue Coast,’ we wanted to create a warm, authentic venue where sporting passion meets the pleasure of tasting our beers. This collaboration allows us to share our craft and friendly spirit with a discerning audience, creating memorable moments at the Stade Louis-II.”

About Blue Coast Brewing Company

Founded in 2017 on the French Riviera, Blue Coast Brewing Company has quickly established itself as a leader in the European craft beer scene. Known for high-quality brewing and a strong regional identity, Blue Coast emphasizes connection, community, and authenticity. Its partnerships extend beyond beverages, aiming to create shared experiences that bring people together – values strongly reflected in its collaboration with AS Monaco.

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