AS Monaco Signs Premium Partnership with LMDV Hospitality Until 2028

Monaco – August 2025 – AS Monaco has announced a new premium partnership with LMDV Hospitality, part of LMDV Capital and owner of the Twiga luxury hospitality brand. The collaboration will run until 2028 and also feature Acqua Fiuggi, the historic Italian mineral water label acquired by LMDV Capital in 2024.

L’AS Monaco et LMDV Hospitality Group, contrôlée par LMDV Capital et propriétaire de la marque Twiga, annoncent leur collaboration jusqu’en 2028 🤝

— AS Monaco 🇲🇨 (@AS_Monaco) August 12, 2025

Twiga Brand to Feature on AS Monaco Training Kit and VIP Areas

Under the agreement, the Twiga brand – a luxury hospitality icon in the Principality – will appear on AS Monaco’s professional training kits. Twiga will also have a strong presence around the pitches of the club’s Performance Center and in the VIP areas of Stade Louis-II. With renowned locations in Europe, including Twiga Versilia, Twiga Baia Beniamin, and Twiga Porto Cervo, the brand is synonymous with high-end dining and exclusive nightlife experiences.

Acqua Fiuggi Integrated into AS Monaco’s Matchday Experience

Acqua Fiuggi, whose origins date back to the 13th century, will become visible across AS Monaco’s amateur teams’ jerseys and at key club events. The premium Italian mineral water will be served in the club’s hospitality areas and displayed during press conferences, reinforcing its status as a high-quality lifestyle brand.

Shared Vision of Excellence and Local Commitment

“We are delighted to welcome a partner like LMDV Hospitality to the Rouge & Blanche family. Like AS Monaco, they focus on delivering exceptional experiences. This partnership will allow us to create meaningful synergies between our two organisations,” said Thibaut Chatelard, Marketing & Revenue Director at AS Monaco.

“Monaco is more than a location – it’s our home. Through Twiga and Vesta, we share a vision of hospitality rooted in energy, elegance, and uncompromising quality. Partnering with AS Monaco is a long-term commitment to the Principality and its community,” added Leonardo Maria Del Vecchio, President of LMDV Capital.

About LMDV Hospitality

LMDV Hospitality was formed from the merger of Triple Sea Food and Twiga. Founded in 2022, Triple Sea Food developed upscale restaurants such as Vesta, Casa Fiori Chiari, and Trattoria del Ciumbia, expanding from Milan to prestigious destinations like Portofino and Marina di Pietrasanta. In February 2025, LMDV acquired 100% of the Twiga Group, bringing together iconic venues such as Twiga Montecarlo, Twiga Versilia, Twiga Baia Beniamin, and Twiga Porto Cervo. Today, the group employs over 650 people and aims to become a global leader in luxury hospitality by combining high-end gastronomy with exclusive entertainment.

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