Aston Villa Announces Guinness as Official Global Partner

Birmingham, UK – Aston Villa Football Club has confirmed a new multi-year partnership with Guinness, one of the world’s most iconic beer brands. From the start of the 2025/26 season, Guinness will serve as an Official Global Partner for both the men’s and women’s teams, bringing its renowned stout and Guinness 0.0 to the matchday experience at Villa Park.

Aston Villa is pleased to announce Guinness is coming to Villa Park.

Beautiful pints for the beautiful game.

18+ | Drink Responsibly

— Aston Villa (@AVFCOfficial) August 7, 2025

Enhancing Matchday Traditions

Guinness is already a familiar presence in the matchday culture of football fans worldwide. This partnership aims to further elevate that experience, celebrating the rituals, camaraderie, and shared moments that unite Aston Villa supporters across the globe. Fans will have the opportunity to enjoy freshly poured pints of Guinness and its alcohol-free counterpart while taking part in unique activations both on matchdays and beyond.

Club and Partner Perspectives

Adrian Filby, Chief Commercial Officer at Aston Villa, highlighted the significance of the collaboration:

“We’re thrilled to welcome Guinness to the Aston Villa partner family. Their decision to align with our club is a reflection of Villa’s remarkable growth both on and off the pitch, including the exciting developments at Villa Park. We’re looking forward to working with Guinness to deliver authentic experiences that connect with our fans during the 90 minutes and beyond.”

Somnath Dasgupta, Marketing Director, Global Sports Partnerships at Guinness, emphasized the brand’s commitment to enhancing fan enjoyment responsibly:

“Aston Villa is a historic Premier League club with strong community roots and an international following. We’re excited that fans will be able to enjoy Guinness and Guinness 0.0 as part of their matchday tradition, while supporting our ambition to be the most loved beer in sport.”

Promoting Responsible Drinking

As the Official Beer and Official Responsible Drinking Partner of the Premier League, Guinness will use its global rights to champion responsible drinking initiatives at Villa Park. Supporters can expect dedicated campaigns and fan engagement activities designed to encourage moderation and promote a positive matchday atmosphere.

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