15.08.2025 12:22:23

Aston Villa Seals Multi-Year Global Partnership with Coca-Cola

Birmingham, UK – August 2025 – Aston Villa has confirmed a landmark multi-year agreement with The Coca-Cola Company, naming the beverage giant as the club’s Official Soft Drinks Partner, Official Global Partner, and Official Partner of both the Men’s and Women’s first teams.

Matchday Pouring Rights and Global Brand Exposure

Under the deal, Coca-Cola secures exclusive pouring rights at Villa Park and across Aston Villa events worldwide. Fans will be able to enjoy a full range of the company’s iconic beverages, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta Orange, Fanta Orange Zero, Fanta Twist, MIX Coke Zero, Sprite, Sprite No Sugar, and Sprite Zero.

Exclusive Fan Engagement Initiatives

The partnership will deliver exclusive fan experiences both in-stadium and across Aston Villa’s digital and retail channels. Supporters can expect unique matchday activations, prize giveaways, and community-driven initiatives designed to connect the club with its global fanbase and inspire unforgettable matchday moments.

Club and Partner Statements

“We are thrilled to welcome Coca-Cola into the Aston Villa partner family. Their global reach and commitment to fan engagement align perfectly with our ambitions for growth. Together, we aim to enhance the matchday experience and connect with Villa fans around the world,” said Adrian Filby, Chief Commercial Officer at Aston Villa.

“We’re incredibly excited to partner with Aston Villa – an ambitious and historic club with a passionate worldwide fanbase and strong community values. This partnership allows us to deliver refreshing experiences through our iconic brands and innovative football activations,” added Javier Meza, President of Marketing, Europe, Coca-Cola.

Strategic Link with Premier League Sponsorship

This agreement complements Coca-Cola’s existing league-wide sponsorship with the Premier League, reinforcing the company’s commitment to supporting football across the UK and further strengthening its footprint in the sport.

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