20.08.2025 12:41:35

Bayer 04 Leverkusen Extends Premium Partnership with MG Motor

Leverkusen, Germany – August 2025 – Bayer 04 Leverkusen has confirmed the extension of its partnership with MG Motor, which will continue as the club’s Official Automotive Partner and Premium Partner through the 2025/26 season. The renewed agreement ensures that the global car manufacturer remains a key supporter of the Bundesliga side and Champions League participant.

Commitment Built on Trust

Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04, underlined the importance of the collaboration: “The extension of our partnership with MG Motor is based on mutual trust and strong cooperation since the very beginning. We are delighted to continue working with such a dynamic automotive brand as we pursue our sporting and commercial goals for the upcoming season.”

Sponsorship Rights and Matchday Visibility

As part of the deal, MG Motor branding will feature prominently across Bayer 04’s marketing inventory. Key rights include:

Logo placement on media backdrops in the mixed zone and at press conferences before and after Bundesliga home matches.
LED perimeter advertising inside the BayArena, ensuring significant TV-relevant visibility for the brand.
Exclusive hospitality services for MG Motor guests on matchdays.

MG Motor’s Vision: Accessible Electromobility

Founded in the 1920s as Morris Garages, MG has evolved from a classic two-seat roadster manufacturer into a modern brand leading the way in electromobility. With more than 75,000 new registrations in Germany since 2021, MG has quickly established itself as a familiar presence on European roads. Its focus today is on making sustainable electric vehicles accessible to all, aligning perfectly with the growing demand for eco-friendly mobility solutions.

By continuing its partnership with Bayer 04 Leverkusen, MG Motor combines brand visibility in top-level football with its long-standing tradition of innovation in the automotive sector. This agreement strengthens MG’s position not only in the German market but also across Europe, while connecting the company to passionate football fans through high-profile sponsorship activations.

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