13.06.2025 17:29:33

Borussia Dortmund and GUESS JEANS Launch Strategic Lifestyle Partnership

Borussia Dortmund has entered a new partnership with GUESS JEANS, the internationally recognized lifestyle and denim brand. As part of the agreement, GUESS JEANS becomes an official partner of the Bundesliga club, providing select denim apparel to the first-team players.

The collaboration centers not only on fashion but also on a shared commitment to sustainability and social responsibility. Both Borussia Dortmund and GUESS JEANS emphasize environmentally conscious production processes and the enforcement of ethical standards throughout their business operations. This alignment in values forms the foundation of their alliance.

“We’re excited to welcome GUESS JEANS as a partner,” said Benedikt Scholz, Director of Internationalization & Commercial Partnerships at BVB. “GUESS is a globally respected brand with a strong foothold in both the German and U.S. markets. This partnership supports our objective of expanding Borussia Dortmund’s international presence and strengthening our brand worldwide.”

Elevating Brand Visibility During U.S. Tour

The collaboration also includes GUESS JEANS outfitting BVB’s squad during the club’s U.S. tour, showcasing the fashion brand in one of the world’s largest consumer markets. The timing is strategic, as Borussia Dortmund prepares to participate in high-profile international tournaments.

“Partnering with Borussia Dortmund gives GUESS an incredible platform to showcase our brand during one of the most prestigious football tournaments,” said Nicolai Marciano, Chief New Business and Development Officer at GUESS JEANS. “We share the club’s values—especially in terms of responsible business practices—and look forward to welcoming BVB to the U.S., where GUESS has its roots.”

A Transatlantic Bond Rooted in Heritage and Vision

With nearly 45 years of heritage, GUESS JEANS is now investing further in its presence in Germany, while strengthening its ties to the football world. The partnership represents a blend of American fashion culture and European football tradition, bringing together two brands committed to innovation, identity, and community.

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