Brentford FC Partners with Cynergy Bank

Brentford Football Club has announced a landmark four-year agreement with Cynergy Bank, marking the financial institution’s first-ever entry into the world of sports sponsorship. With this new collaboration, Cynergy Bank becomes Brentford’s Official Banking Partner, aligning with the club’s commitment to innovation, community, and long-term growth.

A Strategic Partnership Rooted in Community and Innovation

Established in 1955, Cynergy Bank—headquartered in London—focuses on serving business owners, property entrepreneurs, and family-run SMEs. Since its transition from Bank of Cyprus UK in 2018, the bank has embraced a “human-digital” model, blending advanced digital services with personalized, relationship-driven banking.

West London, where Brentford FC is based, is the second-largest regional economy in the UK and home to a dynamic community of small and medium-sized enterprises (SMEs). This partnership allows Cynergy Bank to connect with the region’s business leaders and offer tailored financial solutions designed for sustainable growth.

Shared Values Between Football and Finance

Fran Jones, Commercial Director at Brentford FC, commented:

“We’re excited to welcome Cynergy Bank as a long-term partner. Both of our organizations are driven by innovation and a human approach. Cynergy doesn’t just serve customers – they work to empower communities, and we see clear alignment in how we operate both on and off the pitch. We’re confident this partnership will benefit not only Brentford FC but also the wider SME network across West London.”

Supporting Both Men’s and Women’s Teams

As part of this agreement, Cynergy Bank will support Brentford’s men’s and women’s teams, reflecting a shared commitment to diversity and inclusion in sports. The collaboration also includes branding rights, community outreach initiatives, and opportunities to engage with fans and local entrepreneurs through bespoke content and activations.

Sharon Maguire, Chief Operating Officer of Cynergy Bank, added:

“This partnership with Brentford is incredibly meaningful. We see the same values in their football philosophy as we do in our banking approach – agility, innovation, and strategic use of data. We’re especially proud to support the women’s team and advocate for equal opportunity in sport. This collaboration will help inspire the next generation of athletes, entrepreneurs, and leaders.”

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