Pamplona, August 2025 – Club Atlético Osasuna has unveiled a major digital transformation project, introducing a newly redesigned official website, updated mobile app, and the launch of its own streaming service, OsasunaTV.com. These initiatives aim to strengthen fan engagement through a seamless digital experience and exclusive multimedia content.
After nine months of collaboration with Agencia Lobo, Osasuna’s revamped website now offers an improved user experience, faster loading times, and expanded content. The platform includes dedicated sections for the men’s first team, academy squads, and the women’s side. Fans can access the latest match schedules, medical updates, player call-ups, and exclusive behind-the-scenes content.
The digital hub also features a detailed history of the club and the El Sadar stadium, access to the online store, ticket purchasing, and club news. Available in Spanish, Basque, and English, the website integrates the official Osasuna font – designed for the club’s centenary in 2020 – and now expanded to include 112 type variations. This visual identity forms the basis of a new graphic style launching at the start of the season.
In tandem with the website relaunch, Osasuna has rolled out an updated mobile app for both Android and iOS. Developed by Lobo Agency, the new app replaces the old version automatically, although fans eager to try new features can download it directly from their app store.
The application consolidates services through a single sign-on (SSO) system, allowing access to the Members’ Area, OsasunaTV, ticket purchases, the online store, and more with one login. Fans using the older app will retain their credentials but need to log in again. This approach enhances security, simplifies navigation, and centralizes user data management.
With the launch of OsasunaTV.com, the club steps into the OTT space, providing a curated library of premium video content. This includes preseason matches, documentaries like “Somos un equipo”, and historic match footage. Access is available through the official app, website, or directly at OsasunaTV.com. Some content requires registration, while other videos are publicly available.
The platform will also broadcast the remaining preseason fixtures. Registered fans can use the same SSO credentials for easy access across all digital channels.
Osasuna has also introduced Red Zone, an interactive loyalty feature integrated into both the website and mobile app. Fans can earn digital coins by participating in club challenges, quizzes, and games. These can be redeemed for exclusive experiences, discounts on merchandise, and rewards from club sponsors.
The feature is designed to deepen fan engagement and recognize the most active members of the Osasuna digital community.
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