London, August 2025 – Chelsea Football Club has announced a new partnership with Nicholson, one of London’s oldest and most historic cocktail brands, which will now serve as the club’s Official Cocktail Supplier.
The collaboration brings together two London-born icons – Chelsea FC and Nicholson – united by heritage, creativity, and their connection to the city. Starting with Chelsea’s Premier League home clash against Fulham and the Women’s Super League opener against Manchester City, supporters at Stamford Bridge and Kingsmeadow will be able to enjoy Nicholson’s range of premium pre-mixed cocktails.
Nicholson will introduce a tap-based cocktail system at Stamford Bridge, offering fans faster service and more options. A low-alcohol alternative is also planned, reflecting both partners’ commitment to responsible enjoyment. The initiative is designed to make matchdays more engaging while giving fans high-quality drink options.
For Chelsea FC Women, Nicholson cocktails will be featured in the popular Bottomless at the Bridge hospitality experience, alongside other hospitality and general admission areas across both stadiums. Selected fixtures will also trial in-bowl drink service at Stamford Bridge, making Nicholson’s products even more accessible to supporters.
“We’re delighted to welcome Nicholson as an official supplier of Chelsea Football Club. As a brand with strong London roots and a passion for innovation, Nicholson perfectly aligns with our ambition to enhance the fan experience. This partnership will bring exciting new products into our stadiums and offer fans more ways to enjoy their matchday with us.” – Oliver Boden, Partnership Sales Director, Chelsea FC
“We’re incredibly proud to work with Chelsea FC and to bring Nicholson’s pre-mixed cocktails to their supporters. From cans and bottles to on-tap serves, our mission is to deliver speed, efficiency, and quality for the ultimate fan experience. Just like Chelsea, we represent heritage, innovation, and excellence — and this collaboration gives us the perfect platform to connect with one of the most passionate fan communities in the world.” – Alex Johns, CEO of Nicholson
Founded in London, Nicholson is a cocktail brand known for its heritage, quality, and innovation. Its ready-to-drink cocktails are designed to combine tradition with modern convenience, delivering an elevated experience for consumers across the UK. The brand continues to grow its footprint across hospitality and live events, with Chelsea FC marking one of its most significant partnerships to date.
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