27.05.2025 14:38:03

Chelsea FC Women Welcomes D.LOUISE as Official Jewellery Partner

Chelsea Football Club Women has announced a new partnership with British jewellery brand D.LOUISE, making it the team’s first official jewellery partner.

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A Brand Born from Purpose and Resilience

Founded in 2021 by Olivia Jenkins, D.LOUISE was born out of personal loss, inspired by the passing of her mother, Deborah Louise. In response to her grief, Olivia created a brand with a strong sense of purpose and resilience. D.LOUISE jewellery is designed to accompany people through life’s toughest moments, symbolizing strength, endurance, and perseverance. The brand focuses on creating durable, waterproof jewellery that can withstand various life experiences, from work to travel and exercise.

Partnership Highlights and Marketing Activations

The partnership between Chelsea FC Women and D.LOUISE goes beyond just a sponsorship. Both brands share values of strength, resilience, and commitment, on and off the field. As part of this collaboration, fans will be able to purchase exclusive co-branded jewellery, with limited-edition designs celebrating Chelsea Women’s legacy.

Starting with the 2025/26 season, Chelsea Women players will wear D.LOUISE pieces during match arrivals at Stamford Bridge and during the Player of the Year Awards. The partnership will also feature exclusive watch parties and events aimed at supporting women’s sports, further engaging with the club’s fanbase.

Giulia Mazzia, Commercial Director of Chelsea FC Women, shared: “We’re excited to welcome D.LOUISE into the Chelsea FC Women family. Their inspiring story and the emotional power behind their jewellery align perfectly with our team’s ethos of resilience, pride, and celebration of women. This partnership offers fans an opportunity to purchase a lasting piece of Chelsea Women’s journey.”

Olivia Jenkins, Founder of D.LOUISE, added: “Aligning D.LOUISE with Chelsea FC Women is incredibly meaningful for me. The brand was created as a tribute to my mother, turning pain into purpose, and now, partnering with a team that embodies the same values of strength and resilience feels truly powerful. We are not just crafting jewellery, but telling a story of showing up, staying in the game, and overcoming obstacles.”

Engaging the Fans with Exclusive Jewellery Designs

Fans can expect more updates on exclusive jewellery designs through Chelsea Women’s social media channels in the near future. This partnership marks a significant step forward for both brands, symbolizing a shared commitment to emotional strength, resilience, and the empowering journey of women in sports.

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