Club Brugge Signs Record Main Sponsorship Deal with Betsson Group

Club Brugge has officially announced a landmark sponsorship agreement with Betsson Group, naming the global gaming and media company as the club’s Main Partner for the next three years. This deal marks the largest front-of-shirt sponsorship in the club’s history and will feature prominent branding across both domestic and European competitions.

Dual Branding Strategy: BetFIRST.sport and Betsson.sport on Club Kits

As part of the partnership activation, Club Brugge’s domestic kits will showcase BetFIRST.sport, a live score app, on the front of the shirt. This branding debuted during a pre-season friendly match against KV Kortrijk. Meanwhile, for European fixtures, the club will wear kits featuring Betsson.sport, Betsson’s sports media platform that also integrates a live score experience for fans.

Strengthening Global Ties Within the Betsson Sponsorship Network

Club Brugge now joins a growing network of top-tier football clubs in the Betsson sponsorship portfolio, which already includes Inter Milan, Boca Juniors, and Atlético Nacional. The partnership reflects a shared ambition between the two organizations to innovate and lead within their respective industries.

Bob Madou, CEO of Club Brugge, commented:

“We are thrilled about this collaboration. Both Club Brugge and Betsson are forward-thinking brands aiming for excellence. Being part of the Betsson family alongside clubs like Inter and Boca Juniors elevates our global position and strengthens our commercial ambitions.”

Betsson Group’s Strategic Expansion into Belgian Football

For Betsson Group, the deal is a significant step in expanding its footprint in the Belgian sports market. Known for its broad presence in global entertainment and gaming, Betsson sees this partnership as a platform to engage deeper with Belgium’s passionate football audience.

Jesper Svensson, CEO of Betsson Group, stated:

“Partnering with Club Brugge – a club with a rich heritage, strong principles, and incredibly loyal supporters – is a major milestone for us. We’re excited to support the club’s ambitions and strengthen our ties with football fans across Belgium.”

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