Coca-Cola Rejoins the Premier League as Official Soft Drink Partner
On May 21, 2025, The Coca-Cola Company revealed a fresh three-year deal with the Premier League, marking the brand’s triumphant return to one of the world’s most popular football leagues. This collaboration promises to deepen fan engagement, offering unique activations and experiences throughout the Premier League season.
Exciting Fan Engagement and Exclusive Activations
With this renewed partnership, Coca-Cola will bring football fans even closer to the action, offering exclusive fan experiences such as center circle experiences, access to match tickets, and involvement in the Premier League Summer Series. Fans will also benefit from special on-pack promotions across the UK and Ireland starting from the 2025/26 season.
Coca-Cola will leverage its broad portfolio of beverages in this partnership, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater. Through these brands, Coca-Cola aims to create an immersive fan experience both on and off the pitch.
Will Brass, Premier League Chief Commercial Officer, expressed excitement about Coca-Cola’s return to the league, stating, “We’re delighted to welcome Coca-Cola back as the Official Soft Drink Partner. Coca-Cola is enjoyed by millions globally, just like the Premier League, and their experience in top-level sport sponsorship will help enhance fan engagement for years to come.”
Javier Meza, President of Marketing, Europe, Coca-Cola, also shared his enthusiasm, saying, “Football, and especially the Premier League, is a global passion. This partnership will bring fans closer to the action, creating more engaging experiences that elevate their connection to the game.”
Coca-Cola’s Legacy in Football Sponsorship
This marks Coca-Cola’s return to the Premier League after its initial partnership from the 2018/19 season. Coca-Cola has a rich history of supporting football, and with this extended partnership, the company will continue to strengthen its presence in the sport, providing fans with unforgettable experiences throughout the season.
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