Como 1907 and Teatro Sociale di Como Extend Partnership to Strengthen Cultural and Sporting Ties

Como, September 2025 – Como 1907 and the Teatro Sociale di Como have renewed their collaboration, extending a partnership that began in 2021. The agreement unites two of Como’s most historic institutions in a shared mission to promote local culture, celebrate sport, and foster stronger community connections.

Culture and Sport Come Together in Como

The partnership will continue to evolve through joint initiatives designed to highlight the city’s identity. A key focus for the 2025/26 season will be the Fairplay Season at Teatro Sociale di Como, dedicated to sport and athletes in the lead-up to the Milano Cortina 2026 Winter Olympic and Paralympic Games. The collaboration will see football and theatre combine to inspire both fans and audiences.

Kick-off Event: Sport and Theatre in the Square

The first activation launched with the opening of the “Sport and Theatre in the Square” showcase in Piazza Verdi. Every weekend in September, the square will host sports activities in cooperation with local associations. On 6 and 7 September, Como 1907 brought “Human Goal” to the city centre – a life-sized inflatable table football game where fans played the role of static figures on the pitch, creating a unique and interactive experience.

Exclusive Benefits for Fans and Supporters

Starting this season, both partners will introduce a reciprocal discount programme. Season ticket holders of Como 1907 will enjoy a 10% discount on Teatro Sociale performances, while theatre subscribers will receive the same benefit when purchasing tickets for matches at the Giuseppe Sinigaglia Stadium. The offer is valid throughout the entire 2025/26 campaign, further encouraging cross-community participation.

Joint Community and Educational Projects

• Special events combining sport and culture for fans and spectators.
• School and youth programmes integrating football and performing arts education.
• Collaborative communication campaigns promoting Como as a hub of culture and sport.

Leadership Perspectives

Francesco Terrazzani, CEO of Como 1907, said:
“We are proud to renew our partnership with Teatro Sociale, a symbol of Como’s cultural identity. This collaboration reflects our belief that football and culture can work hand in hand to engage and inspire the local community. Como 1907 represents more than football – it is about belonging, tradition, and commitment to the people of our city.”

Barbara Minghetti, Programming Director of Teatro Sociale di Como – AsLiCo, added:
“This partnership bridges two worlds that may seem different but share a powerful common ground: the live experience. Theatre and sport both unite audiences through emotion and universal language. Together with Como 1907, we will create opportunities that connect communities and celebrate the spirit of participation.”

About Como 1907

Founded in 1907, Como 1907 is a historic Italian football club with deep roots in the city and its community. After financial challenges in 2017 and a drop to Serie D, the club was revitalised in 2019 following its acquisition by the Djarum Group of Indonesia. The ambitious project led to a rapid rise back to the Serie A in 2023. The club plays at the iconic Stadio Giuseppe Sinigaglia, located on the shores of Lake Como, symbolising the bond between the city, its heritage, and its team.

About Teatro Sociale di Como

Opened in 1813, the Teatro Sociale di Como is one of Italy’s most historic cultural institutions. Managed by AsLiCo – Associazione Lirico Concertistica Italiana, the theatre has become a benchmark for innovation in opera, music education, and community engagement across Europe. Since May 2025, Dominique Meyer, former head of Teatro alla Scala, Opéra National de Paris, and Wiener Staatsoper, has served as President of Teatro Sociale di Como – AsLiCo. The theatre hosts opera, concerts, dance, festivals, and educational projects, with initiatives like Opera Education and Opera Domani inspiring thousands of young people each year.

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