Crystal Palace and SunExpress Sign Multi-Year Airline Partnership

London, UK – August 2025 – Crystal Palace Football Club has announced a new multi-year sponsorship agreement with SunExpress, the joint venture airline between Lufthansa and Turkish Airlines. The deal makes SunExpress the club’s Official Airline Partner, marking the beginning of a collaboration focused on fan engagement, travel experiences, and global brand promotion.

Digital-First Campaigns and Fan Activations

The partnership will launch with a dedicated player-led video campaign and will see both brands work together on a series of initiatives designed to enhance the supporter experience. Starting from the 2025/26 Premier League season, Palace fans will have access to exclusive SunExpress competitions and benefits – including chances to win flights to Türkiye, VIP match tickets, and unique “money-can’t-buy” experiences.

Brand Presence at Selhurst Park

SunExpress will enjoy extensive visibility on matchdays, with LED perimeter advertising and pitch-side branding at all home matches in the Premier League and FA Cup. The partnership will also be amplified through digital activations across Crystal Palace’s online channels, ensuring year-round engagement with the club’s fanbase.

Executive Statements

“We’re thrilled to welcome SunExpress as our Official Airline Partner,” said Steve Parish, Chairman of Crystal Palace FC. “Their ambition, global reach, and commitment to connecting people with the places they love make them an exciting addition to our partner family. Together, we will deliver creative activations and unforgettable experiences for supporters – whether at Selhurst Park, online, or even on board a Crystal Palace-branded aircraft.”

“We are proud to become the Official Airline Partner of Crystal Palace,” added Max Kownatzki, CEO of SunExpress. “Football unites people in the same way our airline connects travellers to the destinations and loved ones that matter most. With year-round flights from London Gatwick – just a short distance from Palace’s home — we look forward to offering fans exciting travel experiences to Türkiye and beyond.”

Expanding Global Reach

This partnership aligns with SunExpress’s ambition to strengthen its brand presence in the UK while supporting Crystal Palace’s efforts to grow its international fanbase. By combining football culture with premium travel experiences, the collaboration aims to deliver memorable activations that resonate with supporters both in London and across global markets.

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