Crystal Palace Signs Multi-Year Partnership with Tomket Tyres

London, August 2025 – Crystal Palace FC has announced a new multi-year sponsorship deal with Tomket Tyres, the international high-performance tyre brand. The agreement sees Tomket join as an Official Partner, gaining significant branding, digital, and matchday rights at Selhurst Park.

Tomket Tyres: From Online Retailer to Global Brand

Founded in 1997 and headquartered in the Czech Republic, Tomket Tyres has grown from a specialised online retailer into a globally recognised tyre manufacturer. Today, the company distributes its products in over 60 countries worldwide, offering high-quality tyres at competitive prices.

Sponsorship Rights and Matchday Activations

As part of the partnership, Tomket Tyres will benefit from:

• Branding rights across Selhurst Park, including digital platforms and promotional assets.
• Hospitality access on matchdays, allowing the brand to connect with existing and potential customers through exclusive VIP experiences.
• Fan engagement opportunities, strengthening its visibility among the Premier League audience both in the UK and internationally.

Club and Partner Reactions

Barry Webber, Chief Commercial Officer at Crystal Palace, welcomed the agreement: “Tomket Tyres has built a strong global reputation, and we’re proud to bring them into the Crystal Palace partner family. Their international growth and commitment to performance align closely with our own ambitions. This partnership will allow us to connect fans and customers in new and exciting ways.”

Radek Grill, Owner of Tomket Tyres, added: “As owner of Tomket Tyres, it’s an honour to join the Crystal Palace community. Tomket is an ambitious brand, not afraid to challenge bigger competitors – much like Crystal Palace itself. We look forward to growing together and achieving success both on and off the pitch.”

Strengthening Global Reach

This partnership enhances Crystal Palace’s international commercial profile while providing Tomket Tyres with a platform to reach millions of football fans through the global visibility of the Premier League. The collaboration is designed to combine brand activation, fan engagement, and premium experiences, reinforcing both parties’ ambitions in the global sports market.

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