20.08.2025 11:15:53

eBay Joins 1. FC Union Berlin as Premium Sponsor

Berlin, Germany – August 2025 – 1. FC Union Berlin has announced a new multi-year partnership with eBay Germany, naming the global e-commerce platform as the club’s Premium Sponsor starting from the 2025/26 season. The collaboration is designed to put fans at the center by providing access to exclusive Union merchandise, experiences, and community-driven initiatives.

Bei dieser Partnerschaft stehen die Fans im Fokus: https://t.co/RrCbA7rCxi wird neuer Premium-Sponsor des 1. FC Union Berlin! 🤝

Auf eBay gibt es künftig exklusiven Zugang zu ausgewählten Produkten und besonderen Erlebnissen rund um Union, die es sonst nicht zu kaufen gibt.
— 1. FC Union Berlin (@fcunion) August 19, 2025

Exclusive Fan Experiences on eBay

As part of the agreement, supporters will gain access to a dedicated hub on eBay, where they can participate in auctions, competitions, and special promotions. Over the coming year, Union fans can secure unique opportunities such as:

Signed match jerseys and footballs
Matchday lounge experiences at Stadion An der Alten Försterei
Meet & greet sessions with players
VIP away trips with the team

Merchandise and Charity Auctions

Union Berlin will also launch an official eBay shop, offering fans the opportunity to purchase club merchandise online. In addition, the platform will host special auctions with proceeds benefiting the Union foundation “UNION VEREINT. Schulter an Schulter”, supporting social projects and community engagement in Berlin.

Shared Values of Community and Passion

“eBay is more than just an online marketplace – it’s a community, just like Union,” said Dr. Saskia Meier-Andrae, Managing Director at eBay Germany. “We believe that passionate people can make a real difference, whether in football or in e-commerce. With this partnership, we are excited to give Union fans not only exclusive products but also unforgettable experiences – both digitally and in person.”

Bernd von Geldern, Managing Director of Marketing at 1. FC Union Berlin, added: “We are delighted to welcome eBay as our new Premium Sponsor. eBay stands for diversity, community, and connection – values that perfectly reflect the Union spirit. Together, we will create unique opportunities for our fans and bring this partnership to life.”

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