Everton Extends Long-Term Partnership with Davanti Tyres in Multi-Year Agreement

Liverpool, August 2025 – Everton Football Club has announced the renewal of its partnership with Davanti Tyres, extending one of the club’s longest-running commercial relationships. The multi-year agreement ensures that Davanti Tyres will continue as Everton’s Official Tyre Partner, a role it has held since 2017.

Strengthening Global Visibility

Under the new deal, Davanti Tyres will enjoy increased visibility across Everton’s matchday inventory, international social media channels, and digital platforms. Fans will continue to see Davanti branding at Hill Dickinson Stadium, alongside targeted international campaigns designed to expand the company’s global recognition.

Eight Years of Collaboration

Since the partnership began, Everton and Davanti have delivered memorable matchday activations, community initiatives, and fan engagement campaigns. The collaboration has helped position Davanti as a leading tyre brand, with its reputation strengthened by consistent exposure to millions of football supporters worldwide.

“We’re delighted to extend our relationship with Davanti Tyres,” said Mark Rollings, Everton’s Chief Partnerships Officer. “Over the last eight years, we’ve developed meaningful campaigns that showcase the brand’s ambition and values, while engaging fans across multiple markets. This renewal underlines the trust and success we’ve built together.”

Davanti Tyres’ Global Growth

Founded in Merseyside, Davanti Tyres has grown rapidly since its launch in 2017. Today, the company operates across five continents, with offices and sales teams in the UK, China, and Europe. Its products are designed by industry experts and manufactured in one of the world’s most advanced facilities, combining innovation, safety, and performance.

“Everton has been a key partner in helping us connect with global audiences,” added Peter Cross, CEO of Davanti Tyres. “The partnership has allowed us to tell our story through creative campaigns, powerful community work, and unique matchday moments. Everton’s values and ambitions align with ours, and we are excited to take this collaboration into its next phase.”

Future Activations

The extended partnership will see new activations rolled out for Everton fans and Davanti customers worldwide. These will include enhanced digital campaigns, matchday experiences, and initiatives aimed at strengthening ties with both the local community and international audiences.

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