FC Augsburg Names Kühl Entsorgung & Recycling Süd GmbH as Official Partner

Augsburg, September 2025 – FC Augsburg have announced a new three-year partnership with Kühl Entsorgung & Recycling Süd GmbH, a leading German waste management and recycling company. The agreement includes the operational implementation of the waste disposal concept at the WWK ARENA and a strong branding presence around the team benches, reinforcing the club’s commitment to sustainability and environmental responsibility.

Innovative Waste Management at WWK ARENA

As part of the collaboration, Kühl will work closely with FC Augsburg to establish a systematic waste management strategy aimed at closing material cycles and advancing toward a true circular economy. The partnership also introduces Kühl as one of the first “Brückenbauer” (bridge builders), jointly taking responsibility with the club to drive new developments in sustainability initiatives. Further details of these projects will be announced soon.

About Kühl Entsorgung & Recycling Süd GmbH

Founded in 1991 and headquartered in Diedorf, Kühl operates one of Germany’s most modern recycling centers in Augsburg-Lechhausen and serves clients nationwide across industry, commerce, and public sectors. Its portfolio includes paper, plastic, metal, and residual waste disposal, document shredding, medical waste processing, and container services. With its comprehensive range of solutions, Kühl has become a regional leader in environmental services and recycling innovation.

Leadership Statements

Lukas Kühl, Lawyer and Authorized Officer at Kühl Group, said: “With FC Augsburg, we have found a partner that truly lives sustainability. We are proud to contribute to a more livable future together with the club.”

Pierre Lemmermeyer, Member of the Executive Board at FC Augsburg, commented: “With Kühl Entsorgung & Recycling Süd GmbH, we have a strong partner by our side to implement sustainable solutions at the WWK ARENA. Together, we want to show that environmental protection can be an integral part of Bundesliga life, with modern waste management and comprehensive recycling setting a clear signal for sustainability and regional responsibility.”

Bianca Baar, Senior Director at SPORTFIVE, added: “From the first conversation to the contract signing, communication with Kühl was marked by openness and trust. It’s a strong statement when a locally rooted company commits so clearly to FC Augsburg. Visible Kühl branding around the team benches and on all stadium waste containers, combined with digital activations, will emphasize the shared goal of a sustainable circular economy.”

Setting a Benchmark for Bundesliga Sustainability

The partnership between FC Augsburg and Kühl underscores the club’s ambition to integrate sustainability into everyday Bundesliga operations. From visible branding to behind-the-scenes waste management innovation, this collaboration positions FC Augsburg as a leader in promoting environmental responsibility within German football.

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