18.09.2025 10:52:18

FC Barcelona and DAKA Renew Regional Partnership in China Until 2028

Barcelona, September 2025 – FC Barcelona and DAKA, China’s first sports trading card publisher, have announced the renewal of their partnership for an additional three years. The extension secures DAKA’s status as the Club’s Regional Partner in Trading Cards in China until 30 June 2028, marking a six-year collaboration since the original agreement signed in 2023.

Expanding Trading Card Collections

Under the renewed deal, DAKA will continue producing autographed collectible cards featuring FC Barcelona’s players. In addition, new lines of trading cards will include athletes from the club’s women’s football team and basketball team, broadening the product range and reaching wider sports audiences in China. These collectibles will further strengthen DAKA’s position in the Chinese sports trading card market while engaging Barça fans with unique memorabilia.

Digital Engagement Across Chinese Platforms

DAKA’s previous activations have leveraged Barça’s extensive digital footprint in China, with more than 15.9 million followers across platforms such as WeChat, Weibo, Douyin, Toutiao, Xiaohongshu, and Bilibili. By combining physical products with digital storytelling, the partnership has successfully connected with Chinese Culers and fostered deeper fan engagement. The next three years will see continued collaborations designed to enhance Barça’s presence in the region.

About DAKA

Founded in 2015, DAKA Culture, also known as DAKA, is mainland China’s first official sports trading card publisher. The company specializes in creating collections across sports, entertainment, art, science, and history. Its portfolio includes trading cards for world-class clubs, professional sports leagues, and cultural projects such as Me and My Country, Chinese idol reality shows on iQIYI, and boxing champion Zou Shiming. Guided by the motto “Collect for Love”, DAKA continues to innovate by expanding into esports, J-pop, K-pop, and anime trading card collections.

Strengthening Barça’s Presence in China

Through this renewal, FC Barcelona reaffirms its strategy of deepening ties with fans in China via regional partnerships. By combining DAKA’s expertise in collectibles with Barça’s global brand power, both parties aim to deliver creative initiatives that bring supporters closer to the club while tapping into China’s growing sports and entertainment collectibles market.

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