FC Barcelona and STANLEY® Renew Partnership Until 2028

Barcelona, September 2025 – FC Barcelona have extended their long-term collaboration with STANLEY®, the world-renowned tool manufacturing and engineering solutions brand. The renewed agreement will see STANLEY remain the Official Hand Tools Partner of the Club until 2028, continuing a successful partnership that began in the 2014/15 season.

A Decade-Long Partnership Enters a New Phase

Since first joining forces more than a decade ago, STANLEY and FC Barcelona have collaborated on a wide range of initiatives across branding, merchandising, and digital channels. The partnership has helped the US company bring its durable, versatile, and reliable tools closer to fans worldwide while aligning with Barça’s global reputation for excellence and innovation.

Brand Visibility at Spotify Camp Nou

Under the new agreement, STANLEY will maintain a strong brand presence at Spotify Camp Nou, with visibility across stadium assets, LED boards, and hospitality activations. The partnership will promote STANLEY’s full product portfolio, including hand tools, power tools, storage systems, power gardening products, and industrial solutions.

Shared Values of Reliability and Performance

“We are delighted to renew our collaboration with STANLEY, a company that embodies the values of quality and reliability, values that clearly identify with FC Barcelona. This collaboration will help us continue to connect with our fans around the world, offering unique experiences both for them and STANLEY customers,” said Marc Bruix, FC Barcelona Director of Partnerships.

“This renewal extends an already successful collaboration, aligning our brand with a team that plays at the highest level. As a Club, FC Barcelona inspire both on and off the pitch, setting the standard in performance, team spirit and inclusiveness — values ​​that STANLEY share and firmly believe in. It is an honour to continue supporting a team that has earned a reputation through its outstanding achievements,” added Darren Barber, STANLEY Senior Marketing Director, EMEA-ANZ.

About STANLEY®

Founded more than 180 years ago, STANLEY has become a global leader in hand tools and engineered solutions for professionals across industries. The company is the No. 1 tapes manufacturer in the world and continues to drive innovation through its STANLEY FATMAX® line and an extensive portfolio of products including power tools, storage, and accessories. With a legacy built on quality and reliability, STANLEY remains a benchmark in the tools industry worldwide.

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