FC Barcelona Signs Five-Year Main Partnership with Midea Starting 2026/27

Barcelona, September 2025 – FC Barcelona has announced a landmark sponsorship with Midea, the world’s leading smart home appliance brand, which will become a Main Partner and Official Home Appliances Partner of the club starting from the 2026/27 season. The agreement will run for five years, through the end of the 2030/31 campaign.

Midea Logo on Barcelona Jersey Sleeve

From 1 July 2026, the Midea logo will appear on the left sleeve of the FC Barcelona first-team jersey, both on matchdays and during training sessions. This marks a significant expansion of the brand’s visibility in global football, reinforcing Midea’s commitment to combining innovation, technology, and international brand building. The deal was formally signed at the club’s offices on September 2, 2025, by Barça first vice-president Rafael Yuste and Lewis Fu, president of Midea International Business.

About Midea Group

Founded in 1968, Midea Group has grown into a global technology giant employing more than 190,000 people worldwide. The company generated $57.5 billion in revenue in 2024 and secured the 246th position in the 2025 Fortune Global 500. Beyond home appliances, its business divisions include Industrial Technology, Building Technology, Robotics and Automation, Medical Systems, and Smart Logistics. Midea’s continued growth is rooted in innovation, sustainability, and smart home integration, making it a natural fit for Barcelona’s global platform.

Leadership Reactions

Rafael Yuste, First Vice-President of FC Barcelona: “It will be an honor for FC Barcelona to welcome Midea into the Barça family starting from the 2026/27 season. Their leadership in smart home technology and their commitment to innovation align perfectly with our club’s vision for the future. This alliance demonstrates once again the global strength of the Barça brand, attracting top companies that see us as the best platform for their ambitions.”

Lewis Fu, President of Midea International Business: “FC Barcelona is one of the most successful and recognized clubs in football history. We are proud to begin this long-term partnership, where Midea and Barça will stand together as number one on and off the pitch. This collaboration strengthens our global strategy and allows us to connect with millions of fans worldwide.”

Impact of the Partnership

This deal not only strengthens FC Barcelona’s commercial portfolio but also reinforces the club’s ability to attract global market leaders as key partners. For Midea, the agreement enhances its international visibility and integrates the brand into the matchday and training environment of one of the most followed clubs in the world. The sponsorship also underlines the increasing synergy between global technology brands and elite football clubs, creating new marketing activations for fans and consumers alike.

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