FC Bayern and Betano Sign Multi-Year Global Partnership

FC Bayern Munich has officially entered into a long-term partnership with Betano, a leading international sports betting platform operated by Kaizen Gaming. The agreement marks a significant step for both organizations, aiming to strengthen brand presence, drive innovation, and deliver enhanced digital fan experiences.

𝐁𝐚𝐲𝐞𝐫𝐧 🤝 𝐁𝐞𝐭𝐚𝐧𝐨

We are proud to announce our partnership with the most successful club in German football. 🇩🇪👏#FCBayern pic.twitter.com/dumgXQgFds

— Betano UK (@Betano_UK) July 3, 2025

A Strategic Alliance with Shared Values

The multi-year deal between the German football giants and Betano reflects a shared commitment to performance, innovation, and international growth. As FC Bayern continues to expand its global reach, Betano – already established as a top-tier sports betting brand in multiple countries – will serve as an official partner, supporting fan engagement through exclusive campaigns and marketing activations.

Michael Diederich, Deputy CEO of FC Bayern, commented:
“We’re pleased to welcome Betano as a new partner of FC Bayern. Their strong position as a global innovator in sports betting aligns with our own drive for excellence. Together, we’ll pursue ambitious growth goals and work on innovative projects that benefit fans around the world.”

Betano Strengthens Presence in Germany and Beyond

This deal holds particular significance for Kaizen Gaming, which has long viewed Germany as a core market. Betano was launched in Germany as one of the company’s earliest expansions beyond its home territory.

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, added:
“Germany has always been a strategic priority for us. This is our largest partnership in the country to date, and it reinforces our ongoing investment in delivering safe, innovative, and responsible gaming experiences. With FC Bayern’s global fanbase, this agreement also opens new opportunities to connect with supporters worldwide.”

Global Recognition for Betano’s Growth

For Betano, partnering with one of the most prestigious football clubs in the world symbolizes its evolution from a regional player to a globally recognized online gaming brand.

George Daskalakis, CEO of Kaizen Gaming, said:
“Joining forces with FC Bayern is a milestone moment for Betano. It speaks volumes about the progress we’ve made as a brand and our status in the industry. This partnership with such an iconic club reflects our shared vision of excellence and global ambition.”

Marketing Activations and Brand Visibility

The partnership will include a wide array of branding opportunities and sponsorship activations, both online and offline, including:

• LED perimeter advertising at Allianz Arena during home matches
• Presence across FC Bayern’s digital channels, including website and mobile apps
• Collaborative fan promotions and responsible gaming campaigns targeting the German market and international audiences
• Exclusive betting-related content and activations aligned with major matchdays

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