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15.07.2025 11:33:27

FC Bayern Names meine Volksbank Raiffeisenbank eG as Official House Bank in Long-Term Partnership

FC Bayern Munich has announced a multi-year agreement with meine Volksbank Raiffeisenbank eG, Bavaria’s largest cooperative bank. Beginning on 1 July 2025, the bank will serve as the official house bank of the German football giants as part of a new platinum-level sponsorship agreement.

The collaboration extends beyond football, incorporating both FC Bayern Women and FC Bayern Basketball, and aims to deliver community-focused initiatives while strengthening regional ties through shared values.

A Partnership Rooted in Regional Identity and Shared Values

The new alliance brings together two organizations deeply embedded in Bavarian culture, both recognized for their commitment to local communities, long-standing traditions, and forward-looking innovation.

“FC Bayern and meine Volksbank Raiffeisenbank eG are both institutions that people rely on,” said Michael Diederich, Deputy CEO of FC Bayern. “This partnership is built on mutual respect, community connection, and a shared mission to foster regional loyalty while supporting innovation and inclusivity across all our teams – from men’s football to women’s football and basketball.”

Supporting Basketball and Social Responsibility Projects

The partnership also plays an active role in the development of basketball in Bavaria, with direct collaboration on regional activations and community engagement programs.

“We’re thrilled to welcome meine Volksbank Raiffeisenbank eG as a key partner for our basketball division,” said Adrian Sarmiento, Commercial Manager of FC Bayern Basketball. “Together, we’ll promote the sport across the region and support meaningful social initiatives that benefit local communities.”

Commitment to Community and Long-Term Vision

The bank, headquartered in Rosenheim, views the collaboration as a long-term investment in regional development and social responsibility.

“Our strength lies in our roots,” said Wolfgang Altmüller, CEO of meine Volksbank Raiffeisenbank eG. “This partnership is more than branding – it’s a union of two institutions that share a responsibility toward their members, fans, and broader society. Through this cooperation, we aim to promote cohesion, fairness, and engagement, both in sport and beyond.”

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