FC Dallas Expands Homegrown Partner Program for 2025 Season

FC Dallas has announced the two new businesses selected for its 2025 Homegrown Partner Program, an initiative supported by Gallagher. The program aims to assist Minority-owned, North Texas-based businesses in scaling their operations through sports marketing and the club’s extensive platform.

Background on the Homegrown Partner Program

Launched in 2020, the Homegrown Partner Program has now supported 19 local businesses through customized corporate partnerships. Since its inception, FC Dallas has committed over $2 million to help these businesses grow, offering them a range of assets to increase their brand awareness in the Dallas/Fort Worth (DFW) area. The program has become a significant way for the club to make a meaningful economic impact within North Texas.

Megan Miller, Vice President of Partnership Marketing for FC Dallas and Toyota Stadium, stated:
“We are thrilled to welcome these two exceptional businesses into our Homegrown Partner Program this season. This is the program’s fifth year, and our commitment to supporting the community is stronger than ever. With the backing of Gallagher, we look forward to deepening relationships and creating lasting economic impact in North Texas.”

2025 Homegrown Partner Program Class

Detour Doughnuts

Founded by Chef Jinny Cho, Detour Doughnuts has earned a loyal following in the community with its unique, handcrafted doughnuts. The shop is known for offering creative flavors and prioritizing its community-first approach. Detour’s seasonal doughnut rotations provide fresh experiences with every visit, making it a local favorite.

Jinny Cho, Founder and Chef at Detour Doughnuts, shared:
“Detour has always been about more than just great doughnuts — it’s about community. We’re proud to partner with FC Dallas through the Homegrown Partnership Program, as we share the same community-driven values. It feels like a natural extension of what we’ve always stood for.”

Rayson’s Creations Kaptured Memories

Rayson’s Creations Kaptured Memories, founded by Misty Rayson, is a luxury photo booth company offering premium social and marketing experiences. The company’s full-service, customizable photo booth packages are perfect for a variety of events. Known for their exceptional service, Rayson’s Creations provides clients with high-quality moments captured through its unique booths.

Misty Rayson, CEO and Founder of Rayson’s Creations Kaptured Memories, expressed:
“Becoming an FC Dallas Homegrown Partner for the 2025 season is a huge honor. This partnership reflects my business’ persistence and growth. I’m excited to bring my passion for creativity to this new journey and to contribute to FC Dallas’ remarkable legacy.”

Previous Classes of the Homegrown Partner Program

Since its launch, the Homegrown Partner Program has supported multiple businesses, including:

• 2021: Casa M Spice, GRIT Fitness, Reveal Suits, Smokey John’s Bar-B-Que, Urban Hydration
• 2022: The Cookie Society, Esposure, The Good Jerky, iCode, Southwest Mobile Advertising
• 2023: Avery’s Savory Popcorn, Flatrock Smokehouse BBQ, Hustle Clean, Oasis Accents, Sol Dias Ice Cream
• 2024: Bagelology, Unica Enterprises

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