FC Köln and Ford Extend Historic Sponsorship Deal Until 2029

In one of the longest-standing partnerships in German professional football, 1. FC Köln and Ford have renewed their cooperation through June 30, 2029. The renewed agreement marks a new chapter in a relationship that began over 30 years ago and continues to play a vital role in the club’s sporting and community development initiatives.

A Legacy of Over 30 Years in Football Sponsorship

The partnership between 1. FC Köln and Ford Germany dates back to 1994, when Ford became the club’s exclusive partner and shirt sponsor. Back then, club legends such as Bodo Illgner, Toni Polster, and Bruno Labbadia were on the pitch. Over the years, the collaboration has evolved into a deep-rooted alliance based on shared values like innovation, responsibility, and community spirit.

Philipp Liesenfeld, Managing Director of 1. FC Köln, commented:

“This renewed partnership is a testament to the mutual trust and shared vision between the club and Ford. Together, we will continue to support youth development, sustainability initiatives, and the WE:FC lifestyle brand. We’re grateful to have a partner that has stood by our side for over three decades.”

More Than Sponsorship – Ford’s Emotional Connection with Cologne

Ford’s presence in Cologne is more than corporate – it’s cultural. Thousands of Ford employees are lifelong FC Köln supporters, and the brand’s connection with the club is seen as a symbol of local pride and identity.

Christoph Herr, Managing Director of Ford Germany, Austria, and Switzerland, stated:

“This is not just a sponsorship. It’s an emotional bond with a club that represents the heart of Cologne. Our partnership is built on shared heritage, loyalty, and the spirit of innovation. Ford belongs in Cologne, just like FC Köln.”

Visibility, Innovation, and Sustainable Mobility

Since the beginning of the partnership, Ford has equipped the club’s management and professional squad with its latest vehicles. The iconic blue Ford logo was featured on match kits from 1994 to 1999 and continues to appear on LED perimeter boards and scoreboards at RheinEnergieSTADION.

In 2025, the club’s vehicle fleet includes:

• 25 all-electric Ford Explorer models
• 20 Ford Kuga PHEV vehicles

Even the club’s beloved mascot, Hennes IX, is transported in a custom electric “Hennes-Mobile” to home games from the Cologne Zoo.

Football and Mobility with Purpose

Beyond visibility, the partnership is used to inspire action. Through sustainability projects, joint campaigns, and mobility solutions, 1. FC Köln and Ford aim to leave a positive impact—on the pitch and in the community.

This includes:

• Supporting youth development and academy programs
• Promoting environmental initiatives
• Hosting community engagement activities under the WE:FC umbrella

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