First blockchain partner for Borussia Dortmund and Inter, Betano expands presence in UEFA tournaments and other sponsorships of the week

Read about the most significant sponsorship deals from 26 August to 2 September, 2024, on SponsorsGo.

England

Brentford – Zing (official international payments and remittance partner)

On August 29, 2024, Brentford Football Club announced a groundbreaking partnership with Zing, a new international money transfer app developed by HSBC. This marks Zing’s inaugural venture into sports partnerships, positioning it as Brentford’s official international payments and remittance partner.

The Bees 🤝 ZING

New international Money App Zing have become our Official International Payments and Remittance Partner

“We’re honoured that Zing has chosen to take their first step into sports partnerships with Brentford” 🙌

— Brentford FC (@BrentfordFC) August 29, 2024

Zing, designed to facilitate hassle-free international transactions, allows users in the UK aged 18 and over to manage money in over 20 currencies, send funds in more than 30 currencies, and make global purchases.

The collaboration will see Zing’s branding prominently featured at the Gtech Community Stadium and across Brentford FC’s digital channels. Moreover, Zing plans to actively engage with the local community through initiatives with Brentford FC and the Brentford FC Community Sports Trust, enhancing both brand visibility and community relations.

Chelsea – Predator Energy (official energy drinks partner and official hydration partner)

On August 28, 2024, Chelsea Football Club announced a strategic alliance with Predator Energy, part of Monster BevCorp, marking a significant step as the brand becomes Chelsea’s Official Energy Drinks Partner and Official Hydration Partner. This partnership encompasses a global agreement where Predator Energy will enjoy high visibility during training sessions and matchdays of Chelsea’s men’s team.

Thrilled to announce our new Official Global Partner, Predator Energy!

Together fuelling the drive to conquer every challenge.

— Chelsea FC (@ChelseaFC) August 28, 2024

Predator Energy’s branding will be prominently displayed across Chelsea’s digital platforms and incorporated into the club’s advertising efforts, featuring players at international retail locations. The partnership also plans to develop co-branded products with Chelsea, leveraging Predator Energy’s reputation for delivering exceptional fan experiences both locally at Stamford Bridge and on a global scale, aiming to engage and reward Chelsea supporters worldwide.

Everton – SmartFrame (official photography and image-streaming distributor)

On August 29, 2024, Everton Football Club announced their partnership with SmartFrame Technologies, designating it as the club’s official provider for photography and image streaming. Based in the UK, SmartFrame Technologies is revolutionizing the standard for online digital images, enabling Everton to display high-quality images that bring fans closer to the team’s most memorable moments.

We’re delighted to announce that SmartFrame is now the official photography and image-streaming distributor for @Everton and @EvertonWomen! ⚽ https://t.co/daTjbVS1C0

— SmartFrame (@SmartFrame) August 29, 2024

This partnership grants Everton complete control over the copyright of its official images. The club’s internal photography team, in collaboration with leading sports agency Action Press International and esteemed photographer Bob Martin, will utilize SmartFrame’s state-of-the-art image-streaming technology to distribute images online. Additionally, this technology supports commercial opportunities through embedded advertising and sponsorship within the images, opening up new revenue streams for the club.

SmartFrame’s platform not only enhances viewer engagement with features like full-screen viewing and Hyper Zoom but also offers robust protection against image theft and provides valuable insights into how fans interact with Everton’s content.

Italy

Inter Milan – BlockDAG (official blockchain partner)

On August 30, 2024, FC Internazionale Milano unveiled a pioneering partnership with BlockDAG, marking their first sponsorship with a blockchain technology company. This collaboration designates BlockDAG as Inter’s official blockchain partner, strategically positioned to utilize the club’s extensive global following to enhance its brand visibility.

🎉#BlockDAG is now the proud partner of legendary football clubs @BlackYellow and @Inter ! 🇩🇪🇮🇹

🚀You’ll spot BlockDAG on the massive LED screens at both Signal Iduna Park and San Siro Stadium!⚽️https://t.co/iuiIjzICe2 pic.twitter.com/riCkDDnHB0

— BlockDAG Network (@blockdagnetwork) September 2, 2024

Under this partnership, BlockDAG will enjoy extensive global exposure through prominent LED and big-screen advertisements during Inter’s home matches at the iconic San Siro stadium. The agreement extends to a variety of digital initiatives, including tailored content on Inter’s digital and social media platforms, aimed at engaging fans and expanding BlockDAG’s reach in the sports and technology sectors.

Germany

Borussia Dortmund – BlockDAG (premium partner)

On August 28, 2024, Borussia Dortmund announced a transformative partnership with BlockDAG, marking its first collaboration with a blockchain technology company.

The collaboration includes several strategic branding initiatives, including the incorporation of BlockDAG’s logo alongside Borussia Dortmund’s across various digital platforms. Additionally, BlockDAG will benefit from virtual LED advertising rights at Bundesliga home games, featuring perimeter and cam carpet ads to ensure extensive visibility in numerous markets.

Moreover, the partnership extends to content creation featuring Borussia Dortmund players, enhancing fan engagement through blockchain-themed promotions. BlockDAG will also enjoy VIP hospitality experiences during matchdays, further solidifying its presence within the sports community.

Spain

Real Madrid – Hisense (official sponsor in Spain, Africa, and the Middle East)

On August 28, 2024, Real Madrid embarked on a groundbreaking three-year journey with Hisense, a leader in consumer electronics and home appliances. This strategic alliance designates Hisense as Real Madrid’s official sponsor, focusing on regions such as Spain, Africa, and the Middle East.

🥳We're excited to kick off a unique journey with @realmadrid as a regional sponsor. #Hisense is here to elevate your home viewing experience, making every game feel like you're right in the stadium. Together, we'll help you go #BeyondGlory—on the field and in your living room!… pic.twitter.com/TXNUGIPswC

— Hisense (@HisenseGlobal) August 30, 2024

To commemorate this partnership, Hisense and Real Madrid are set to introduce an exclusive 100-inch TV. This limited-edition masterpiece promises to revolutionize viewing with its unparalleled picture quality and immersive sound, aiming to bring the thrill of the game right into the homes of football fans globally.

International

UEFA Europa League, UEFA Conference League – Betano

On August 29, 2024, UEFA welcomed Kaizen Gaming and its top brand Betano as the new official global sponsors for the UEFA Europa League and UEFA Conference League for three seasons, starting from 2024/25 through to 2026/27. This announcement, made in Monaco before the UEFA men’s club competition draws, builds on Betano’s previous role as the pioneering betting partner of UEFA Euro 2024. This relationship notably included collaborative efforts between the Kaizen Foundation and the UEFA Foundation for Children through the 10,000 Smiles project, which allowed 10,000 disadvantaged and disabled children to attend live matches at ten different venues.

Additionally, Kaizen Gaming will ensure its brand’s presence in Greece and Cyprus through Stoiximan, enhancing local engagement and tailoring marketing efforts to these specific regional markets.

Stay updated with the latest sponsorship news by following SponsorsGo on social media:

• X
• Facebook
• Telegram