Fulham FC Partners with Hudl to Enhance Player Performance

Fulham Football Club has secured a multi-year partnership with Hudl, a global leader in performance analysis, naming the company as the club’s Official Player Performance Insights Partner. This collaboration marks a major leap in Fulham FC’s commitment to advanced player development and wellbeing through the use of cutting-edge technology.

We're delighted to announce a multi-year partnership with global performance analysis company @HudlAnalysis. 📊

— Fulham Football Club (@FulhamFC) May 20, 2025

Enhanced Player Monitoring and Injury Prevention

Through this partnership, Fulham FC will integrate Hudl’s advanced athlete monitoring solution, Hudl Signal, into their player performance workflows. Hudl Signal’s cloud-based software, combined with WIMU’s high-end player tracking devices, will provide Fulham FC with precise data to optimize training sessions, enhance injury prevention strategies, and improve overall player performance.

Lewis Macmillan, Fulham FC’s Head of Player Insights, commented on the partnership: “Our ongoing relationship with Hudl has naturally evolved into a collaboration centered on athlete monitoring. With Hudl Signal, we can dive deeper into understanding our players’ performance, tailoring training regimens, and minimizing injury risk. This partnership brings a new level of insight into our decision-making process, enabling us to improve player welfare and performance both on and off the pitch.”

Holistic Approach to Athlete Data Analysis

The partnership aligns with Fulham FC’s strategy of adopting a holistic, integrated approach to player development. By breaking down traditional silos between departments, Hudl’s tools will give the club’s men’s, women’s, and academy teams access to shared data, ensuring players are always match-ready. Additionally, the technology will allow for more effective post-game recovery strategies, ensuring long-term player health and consistency in performance.

Advancing Performance Insights Across All Teams

Ty Chin, Senior Director of Global Football at Hudl, shared: “The best ability for an athlete is availability. Too many athletes train without the right technology to help them stay healthy and recover from injuries. With Hudl Signal, we’re offering a comprehensive solution for sports performance analysis that integrates seamlessly into one platform. We’re excited to support Fulham FC and other elite teams by unlocking critical insights that elevate athletic performance.”

As part of the agreement, Hudl will provide AI-powered Hudl Focus cameras at Fulham’s Motspur Park training ground, enabling coaches and staff to capture and analyze key moments during training, further enhancing decision-making.

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