Genoa CFC and Ceres Confirm 2025/26 Sleeve Sponsorship Agreement

Genoa, Italy – August 13, 2025 – Genoa CFC has announced a renewed partnership with Ceres for the 2025/26 season, naming the iconic Danish beer brand as the club’s new Sleeve Sponsor for all men’s first-team match kits. The collaboration marks the continuation of a successful relationship between the club and the most popular beer brand among Genoa supporters – a name and logo already familiar on fan flags and banners across the stadium.

Una Ceres in mano e il Grifone nel cuore 🔴🔵

Per la stagione 2025/2026, Ceres sarà al nostro fianco come Sleeve Sponsor, portando il suo spirito unico sugli spalti e dentro ogni momento di tifo.

Insieme a Enrico Macchiavello, brindiamo a questa collaborazione e al nuovo… pic.twitter.com/lz1Aa9IbXl

— Genoa CFC (@GenoaCFC) August 13, 2025

Debut Match and Campaign Launch

The Ceres logo will make its first appearance on Genoa’s home shirts during the Ferragosto fixture, starting with the Coppa Italia Frecciarossa Round of 32 match. The announcement has been supported by a creative social media campaign and a unique manifesto featuring the slogan: “Join us with the Grifone’s top supporters to sing and toast from the first to the 90th minute.”

Marketing Activations and Fan Engagement

• Matchday Branding: Ceres sleeve presence on all official men’s first-team kits throughout the 2025/26 season.
• Social Campaign: Innovative online content with Ceres’ signature fresh and direct style.
• Fan Interaction: A season-long series of events designed to connect with Genoa fans and celebrate responsible enjoyment.
• Art Collaboration: Special visuals created by Genoa-born artist and illustrator Enrico Macchiavello, reinforcing the local connection.

Commitment to Responsible Enjoyment

Ceres has long promoted responsible and moderate consumption of its products. As part of this agreement, the brand will host a calendar of initiatives across the season to deepen ties with both Genoa’s supporters and the wider Ligurian community, ensuring the partnership resonates both inside and outside the stadium.

About Ceres and Royal Unibrew

Ceres is part of the Royal Unibrew Group, operating in Italy through Ceres S.p.A. with production sites at Terme di Crodo and Birrificio San Giorgio. Royal Unibrew is a multi-beverage company with a strong local portfolio in Northern Europe, the Baltic States, Italy, the Netherlands, and France. Present in over 65 countries worldwide, the group’s Italian operations focus on three main categories: Beer (Ceres, Faxe), Soft Drinks (Lemonsoda, Oransoda, Lemonsoda Twist, Lemonsoda Mojito), and Energy Drinks (Lemonsoda Energy, Crazy Tiger). The company’s vision is to be the “Preferred Choice for Consumers and Customers,” challenging the status quo and creating enjoyable moments in a fun, agile, and sustainable way.

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