This past week has been eventful with several high-profile sponsorship announcements across football. SponsorsGo has compiled the most significant deals from June 10 to 17, 2024.

England

Manchester City – JinkoSolar (official solar energy partner)

On June 12, Manchester City announced a contract signing with JinkoSolar, a Chinese solar panel manufacturer. This global partnership designates JinkoSolar as the Club’s Official solar energy partner.

🌟 Unveiling: JinkoSolar & Manchester City's Solar Partnership!
🎉 Game on! JinkoSolar & @ManCity in a multi-year global alliance. ⚽
🏆 Lighting up the City Football Academy, aiming for carbon net zero by 2030.
📈 Join us in powering a green world. #JinkoSolar #ManchesterCity pic.twitter.com/ZwtXiXSL6U

— JinkoSolar (@jinko_solar) June 12, 2024

Through this collaboration, JinkoSolar will engage with Manchester City fans worldwide to promote the adoption of solar energy.
JinkoSolar will also support Manchester City’s initiative to transform its training facility, the City Football Academy, into one of the largest producers of renewable energy in the world of football.

This project is a significant step toward Manchester City’s goal of achieving carbon net zero by 2030, a target announced earlier this year.

JinkoSolar Holding Co., Ltd., established in 2006 and headquartered in Shanghai, China, has been listed on the New York Stock Exchange since 2010. The company is known for its leading-edge solar module manufacturing.

Tottenham Hotspur – bp pulse (official electric vehicle (EV) charging partner)

On June 12, the club announced two deals involving BP. One of these deals is with bp pulse, which has become the official electric vehicle (EV) charging partner of Tottenham Hotspur Stadium. As part of this partnership, bp’s EV charging brand will collaborate with the club to expand EV charging stations across its sites. This initiative aligns with the club’s commitment to reducing its environmental impact, including the goal of decreasing the number of supporters traveling by private car on matchdays.

Chargemaster Limited, branded as bp pulse (formerly BP Chargemaster, Chargemaster, POLAR, and Polar Plus), is a supplier of EV charging infrastructure based in Milton Keynes, England. The company provides charging units for home, business, and public use, and operates the largest public EV charging network in the United Kingdom.

Tottenham Hotspur – Castrol (official partner of both the men’s and women’s teams)

Castrol will establish an ‘Away Fans Travel Fund’ in partnership with the Club to facilitate shared travel for UK-based fans attending select away matches for both the men’s and women’s teams. Additionally, Castrol will work with the Club to engage Tottenham Hotspur fans and Castrol customers worldwide through digital promotions and overseas activations.

Since 2000, Castrol Limited has been a subsidiary of BP, which acquired the company for $4.73 billion.

Wolverhampton – Debet (front of shirt partner)

On June 11, the parties announced a new principal and front-of-shirt sponsorship agreement for the next two seasons, making Debet the club’s new main sponsor. The club revealed that this partnership is the largest in its history.

Welcoming our Principal Partner, @DEBET_Eng 🤝

— Wolves (@Wolves) June 11, 2024

The deal will span two seasons, after which Premier League clubs will voluntarily remove gambling sponsorships from the front of matchday shirts at the end of the 2025/26 season. Debet replaces Astropay, a payments provider that had been featured on Wolverhampton’s shirts for two seasons starting from 2022/2023.

Established in 2019, Debet has rapidly become one of Southeast Asia’s fastest-growing gaming platforms, offering a diverse range of sports betting and casino gaming products.

Crystal Palace – Net88 (front of shirt and training wear partner)

On June 12, Crystal Palace announced that NET88 will be the men’s official front-of-shirt sponsor for the 2024/25 season. This record two-year deal will see NET88 become a principal club partner, with its logo also featured on the official training wear.

🤌

— Crystal Palace F.C. (@CPFC) June 13, 2024

In addition to the shirt branding, NET88, which provides online gaming services, will also receive visibility across Selhurst Park on matchdays and on the club’s website. According to the official press release, this deal is the largest in Crystal Palace’s history.

As the front-of-shirt sponsor, NET88 will replace the car marketplace Cinch, which had been featured on Crystal Palace’s kits since the 2022/2023 season.

Crystal Palace – Guavapay (official affinity card partner)

On June 7, Crystal Palace announced the signing of Guavapay as the club’s official affinity card partner. The three-year deal will include limited edition MyGuava Cards featuring a Crystal Palace design. These special cards will be available to users through the MyGuava App, and fans will have chances to win prizes when they use the card for purchases.

Exciting news! @CPFC proudly announces @myguavaapp, powered by Guavapay, as the club’s official affinity card partner. This partnership introduces a one-of-a-kind rewards scheme for Crystal Palace fans, featuring exclusive limited edition cards and the chance to win prizes when… pic.twitter.com/GjUhRituvm

— Guavapay (@guavapay) June 7, 2024

Guavapay Limited, established in 2017 and headquartered in London, is a global payment and processing platform.

Fulham – Go Mongolia (training wear partner)

On June 10, Fulham Football Club announced its new partnership with the Mongolian Ministry of Culture and Go Mongolia, a brand dedicated to promoting Mongolia’s national spirit and culture globally.

We are excited to be partnering with Go Mongolia as they embark on their first sports partnership. 🤝

— Fulham Football Club (@FulhamFC) June 10, 2024

This partnership aims to provide a global presence for Mongolia through all Fulham FC channels and platforms. As Mongolia’s first foray into sports partnerships, this collaboration seeks to increase Mongolia’s visibility through brand promotion and marketing initiatives, sharing stories about the country’s rich heritage.

The official announcement took place on June 9, 2024, at the Mongolian Football Federation stadium in Ulaanbaatar. During the event, The Minister of Culture Mrs. Nomin Chinbat received a signed Fulham FC shirt from former Fulham goalkeeper Mark Schwarzer, symbolizing the launch of this unique partnership.

Everton – Castore (technical partner, stadium founding partner)

Everton Football Club has announced a new technical partnership with British sportswear manufacturer Castore. This “club record” multi-year deal will commence at the start of the next season.

The challenge is on. And we're ready. 👊

We have agreed a multi-year Club-record technical partnership with Castore ahead of the 2024/25 season. 🤝🔵 pic.twitter.com/lhD2RCTG6j

— Everton (@Everton) June 14, 2024

Previously, Everton had a deal with Danish brand Hummel, which began in 2020 and reportedly brought in £9 million annually. The new agreement with Castore is expected to be worth up to three times that amount.

In addition to providing the team’s sportswear, Castore will also become a founding partner for Everton’s new 53,888-capacity stadium at Bramley-Moore Dock, set to open in the summer of 2025. This partnership will grant Castore access to commercial opportunities and media rights associated with the stadium.

Founded in 2015 by brothers Tom and Phil Beahon, Castore specializes in high-quality sportswear and equipment. The company will collaborate closely with Everton’s official retail partner, Fanatics, to enhance the club’s retail offerings.

Brighton & Hove Albion – Experience Kissimmee (sleeve partner)

On June 11, Brighton & Hove Albion FC announced a new partnership with Experience Kissimmee, making them the sleeve partner for the men’s, women’s, and academy teams.

We are proud to announce a multi-year partnership with @Kissimmee, who become a sleeve partner on our men's, women's and academy shirts. 🤝

— Brighton & Hove Albion (@OfficialBHAFC) June 11, 2024

Experience Kissimmee, the official travel authority of Osceola County, Florida, has entered into a first for the brand multi-year agreement with the Premier League and the Women’s Super League clubs. This partnership will see the Experience Kissimmee logo featured on the sleeves of all team shirts, enhancing brand visibility through global broadcasts and engaging Albion fans.

Additionally, the partnership includes cross-promotional activities with travel trade club partners and travel agents to maximize outreach within the tourism and sports sectors.

Spain

Barcelona – Hewlett Packard Enterprise (Espai Barça’s official edge-to-cloud partner)

On June 11, Barcelona announced a new partnership with Hewlett Packard Enterprise (HPE), making HPE the Official Edge-to-Cloud Partner for Espai Barça for the next four seasons, until June 30, 2028. This collaboration aims to enhance the entire Espai Barça project by leveraging HPE’s edge connectivity and cloud technology, offering personalized services and experiences to fans and setting a new benchmark for sports and entertainment events.

FC Barcelona and Hewlett Packard Enterprise join forces to offer fans the best customised Espai Barça experiencehttps://t.co/NJxmb8dyyU

— FC Barcelona (@FCBarcelona) June 11, 2024

As part of this agreement, HPE will deploy HPE GreenLake Private Cloud Enterprise along with HPE data center servers and storage, and HPE Aruba Networking solutions. This includes advanced campus and secure AI-ready data center solutions, providing a unified zero-trust foundation for FC Barcelona’s networking and security teams.

HPE will also implement a high-speed, secure wireless network in the Spotify Camp Nou stadium, enhancing the experience for over 100,000 fans with plans to integrate private 5G in the future. Additionally, HPE GreenLake Private Cloud Enterprise will modernize the stadium’s IT infrastructure, simplifying workload management, enhancing automation, and increasing data security, agility, and availability.

Germany

Bayer 04 Leverkusen –  Niedax Group (sleeve partner)

On June 10, the 2024 German Champion announced a contract with the Niedax Group, one of the world’s leading manufacturers of cable management systems. The agreement, effective until June 30, 2027, will prominently feature the Niedax Group’s logo during Bundesliga matches and international competitions in which Bayer 04 Leverkusen participates over the next three years.

The golden #Bundesliga logo won't be the only addition to our shirts next season 😍@NiedaxG are our new sleeve partner 🤝

👉 https://t.co/AEVDTB9Cdh#Bayer04 #Werkself pic.twitter.com/wVX7rKNgLU

— Bayer 04 Leverkusen (@bayer04_en) June 10, 2024

Besides the logo’s placement on the shirt sleeve, Niedax Group’s contractual rights at Bayer 04 Leverkusen include advertising on TV-relevant press back walls and LED advertising boards. The company will also have visibility in the VIP areas of the BayArena during Bundesliga home fixtures, along with other advertising services such as promotional campaigns and digital rights. Furthermore, the Niedax Group will have its own executive box in the Leverkusen stadium.

The Niedax Group, a global leader in cable management systems, operates at 67 locations, including 23 production sites in over 30 countries. Niedax and Bayer 04 Leverkusen first partnered in 1997 as part of the Business Club. Over the years, both sides have continuously expanded their successful relationship. Most recently, Niedax was a partner in the Bundesliga club’s Sponsors Club. After 27 years of involvement at various sponsorship levels, Niedax is now stepping up to become Bayer 04 Leverkusen’s official sleeve partner for the 2024/25 season.