Inter Milan and Balocco Seal Multi-Year Sponsorship Deal with Focus on Co-Branded Products and Global Visibility

FC Internazionale Milano has officially unveiled a new multi-season partnership with Balocco SpA, a renowned Italian manufacturer of breakfast biscuits and holiday confectionery. The agreement designates Balocco as an Official Club Partner for the next three seasons, reinforcing the shared commitment of both brands to quality, tradition, and innovation.

Co-Branded Products and Digital Activations at the Heart of the Deal

As part of this strategic alliance, Inter and Balocco will jointly produce a line of co-branded licensed food products, aimed at deepening engagement with the club’s fan base. These products will be promoted through digital campaigns across both brands’ online platforms and social media channels.

The collaboration will also include Balocco-branded LED advertising boards displayed during Inter’s home fixtures in Serie A and the Coppa Italia at San Siro, offering prominent exposure in front of tens of thousands of fans and millions of viewers worldwide.

Targeting Global Growth in Emerging Football Markets

In addition to Italy, the partnership will target international growth in regions where both Inter and Balocco are expanding their presence – particularly the Middle East, Asia-Pacific, and Africa. This aligns with Inter’s global strategy of increasing brand visibility in fast-growing football markets, where food and lifestyle partnerships offer high resonance.

Inter and Balocco Embrace Shared Italian Heritage and Innovation

Speaking about the partnership, Giorgio Ricci, Chief Revenue Officer at Inter, emphasized the synergy between the two Italian brands:

“We are excited to welcome Balocco into our family of partners. This collaboration builds upon a history of shared values – Italian excellence, family connections, and a commitment to quality. Through this partnership, we’ll offer unique products tailored to our fans and expand our storytelling across traditional and digital platforms.”

Balocco Reaffirms its Commitment to Sports Marketing

Alessandra Balocco, President and CEO of Balocco, highlighted the deeper message behind the collaboration:

“Partnering with Inter means aligning with a club that shares our passion for unity, resilience, and sportsmanship. We believe that football, much like food, brings people together. This partnership allows us to turn our company values into meaningful activations that reach beyond the product and into the daily lives of fans.”

GianFranco Bessone, Balocco’s Administrative Director and Board Member, added:

“We’re proud to deepen our engagement with the world of sport through this partnership. It offers us a powerful opportunity to reinforce our brand values through initiatives that connect with people inside and outside the stadium.”

Conclusion: A Purpose-Driven Sponsorship Built Around Family and Passion

The Balocco–Inter Milan partnership is more than a commercial sponsorship—it is a collaboration centered around community, tradition, and the creation of value for fans and families. Through co-branded products, matchday visibility, and international campaigns, the alliance aims to strengthen emotional ties with consumers while expanding both brands’ global reach.

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