Inter Milan and eBay partnership overview

FC Internazionale Milano and the leading global commerce brand eBay joined forces for the first time on October 22, 2022.

As part of this collaboration, a special FC Inter store was launched on the eBay.it platform, giving fans the opportunity to purchase original club products. The agreement also included various marketing and communication activities that will take place and engage Inter fans throughout the season. In this way, the leaders of the Italian club decided to expand the online shopping experience and enhance the reputation of an innovative club.

The agreement covers the football seasons 2022/2023 and 2023/2024.

Basic contract details

Start date: 22.10.2022
Status: the Club’s Official Marketplace
Contract duration: 2 seasons
Partner’s inventory:
– LED advertising per all home games
– Activations in the club social networks

In December 2022, Inter and eBay took it a step further and announced the signing of a sponsorship contract until the end of the 2023/2024 season. The eBay brand appeared on the sleeves of the men’s, women’s, and youth team football jerseys in all the tournaments where Inter participates.

Updated contract details

Start date: 01.01.2023
Status: Shirt sleeve sponsor
Contract duration: 2 seasons
Partner’s inventory:
– Sleeve of team shirt
– LED advertising per all home games
– Activations in the club social networks

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The agreement also includes a package of advertising integrations on the physical and digital assets of the Serie A club. The debut of the eBay logo patch on the sleeves of the Nerazzurri shirts took place in a home match against Napoli on January 4, 2023, at the San Siro.

Marketing activations

Reels with a club merch and ebay Italy tagged are publishing on the club’s pages on social networks.

At the end of the 2022/2023 season, a branded video with the 10 best goal celebrations was published on the official Inter YouTube channel.

eBay Inc. is an American company that provides services in the areas of internet auctions and e-commerce