Inter Milan and Fanatics Forge 10-Year Global Merchandising Partnership

FC Internazionale Milano has entered into a groundbreaking 10-year partnership with Fanatics, the global powerhouse in licensed sports merchandise. The agreement spans across e-commerce, physical retail, manufacturing, and licensing, positioning both organizations at the forefront of the sports business innovation curve.

This long-term deal aims to elevate the Inter fan experience, not only in Milan but across the world. Backed by Fanatics’ vertical commerce model, Inter fans will now gain access to one of the most extensive collections of official football merchandise globally, featuring exclusive apparel, match-day gear, and lifestyle products.

Inter and @Fanatics announce a new agreement that unites e-commerce, retail and production.

The partnership is bringing together two of the most innovative brands in global sport, united by the ambition to redefine the experience of fans around the World.#ForzaInter

— Inter ⭐⭐ (@Inter_en) June 11, 2025

Global Merchandising Strategy Rooted in Local Expertise

Fanatics will oversee the merchandising strategy from its Italian headquarters in Milan, leveraging local market insight while deploying its vast international network. The company brings to the table:

• Collaboration with over 900 global sports entities, including the NFL, NBA, MLB, UEFA, Formula 1, and the International Olympic Committee,
• A digital-first infrastructure with 2,000+ retail locations and 80 global offices,
• A scalable, tech-driven platform designed for modern fan engagement.

The focus will be on creating locally relevant collections, improving product availability, and offering a seamless experience across online and in-store retail channels.

Expanding Inter’s Global Footprint Through Licensing and Innovation

As Inter continues to grow as one of Europe’s fastest-rising football brands—boasting a global fan base of over 530 million supporters—this partnership is a strategic leap in global brand monetization. It supports the club’s ambitions to expand its merchandising presence in key international markets and reinforces its position as a retail leader in European football.

“This is a transformative step for our global retail operations. We are committed to bringing fans closer to the Club with better access, exclusive collections, and deeper engagement,” said Giorgio Ricci, Chief Revenue Officer of Inter.

Building a Tailored Experience for Inter Fans Worldwide

Fanatics has committed to a fan-first approach, designing exclusive merchandise collections that reflect Inter’s rich heritage and modern identity. Through this partnership, fans can expect:

• A broader selection of official Inter gear,
• Localized designs inspired by the club’s Italian roots,
• Access to limited-edition drops and fan-driven campaigns,
• Enhanced digital shopping features for mobile and web platforms.

“We recognize the importance of Inter in the lives of its fans. Our Milan team is fully dedicated to delivering world-class service and launching innovative ways for fans to connect with the club,” said Lorenzo Forte, CEO of Fanatics Italia.

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