Inter Milan and Hisense Extend Partnership Until 2027/28 Season

Milan, September 2025 – FC Internazionale Milano and Hisense Italia have announced the renewal of their partnership for a further three seasons, extending the agreement until the end of the 2027/28 campaign. First signed in 2022, the collaboration has grown into a strategic relationship built on shared values of innovation, ambition, and international reach.

A Partnership Built on Shared Values

Over the past three years, Inter and Hisense have forged a strong connection by aligning their global outlook and commitment to excellence. Both brands stand out for their ability to innovate, adapt to change, and engage with diverse audiences, particularly younger generations. The renewal reflects their joint ambition to continue delivering impactful experiences to fans and consumers in Italy and worldwide.

Matchday and Digital Activations

The extension ensures the continuation of a robust activation plan, including: – LED branding at San Siro on matchdays – Digital visibility across Inter’s official online channels – Use of Hisense products in hospitality areas – Creation of co-branded visual content celebrating the partnership

These activations demonstrate how Hisense leverages Inter’s global stage to reinforce its positioning strategy, while the club benefits from strong corporate alignment with a world-leading technology brand.

Leadership Perspectives

Giorgio Ricci, Chief Revenue Officer at Inter, commented: “We are very pleased to extend this collaboration, which confirms the great work we have done together. Hisense continues to strengthen its presence in world football, and being chosen again as the only Club Partner in Serie A confirms the strength and quality of our project. Together, we will keep building unique initiatives for our fans.”

Gianluca Di Pietro, CEO of Hisense Italia, added: “This renewal confirms the depth of a partnership built on authentic values and shared goals. For us, Inter is more than a sports partner: it is a global icon driven by innovation, quality, and the ability to inspire. Together, we aim to create experiences that resonate with people on and off the pitch.”

Technology Meets Sport

The extension underlines the synergy between sport and technology, reaffirming both Inter and Hisense’s commitment to building a more connected, experience-driven, and sustainable future. It also strengthens Hisense’s global football portfolio, which has included partnerships with major clubs, UEFA competitions, and FIFA tournaments.

Stay updated with the latest sponsorship news. Follow SponsorsGo on social media:

• X
• Facebook
• Telegram