15.05.2025 15:26:50

Jeep and Visit Detroit to Become Front-of-shirt Sponsors for Juventus

Juventus has secured a multi-year sponsorship agreement with two prominent brands, Jeep and Visit Detroit, which will feature on the club’s front-of-shirt starting in the 2025/26 season. This partnership marks a significant collaboration between Jeep, a historic partner with Juventus, and Visit Detroit, the first-ever Convention and Visitors Bureau (CVB) to appear on a Serie A club’s shirt.

Fresh look. Iconic partnerships.@Jeep & @visitdetroit team up on the new 2025/26 Juventus kit ⚪⚫ pic.twitter.com/INEAFOxLwI
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) May 14, 2025

Jeep’s Legacy with Juventus

Jeep, a brand closely associated with the spirit of adventure and innovation, has been Juventus’ primary front-of-shirt sponsor from 2012 to 2024. This long-standing partnership has now evolved with Jeep continuing its sponsorship role for Juventus’ matches in international tournaments such as the UEFA Champions League, FIFA Club World Cup, and more. The company’s logo will be featured prominently on the jerseys of the Juventus Men’s, Women’s, and Next Gen teams, highlighting Jeep’s ongoing support of the club’s global reach and legacy.

Visit Detroit’s Historic Sponsorship

Visit Detroit, the Detroit Metro Convention and Visitors Bureau, is now also part of Juventus’ sponsorship roster. As the first-ever CVB to sponsor a Serie A club’s shirt, this partnership marks a new chapter in Juventus’ history. Visit Detroit will hold a prominent position on the front of the jersey for domestic competitions, making a significant leap in global brand exposure. This collaboration is a strategic move to tap into the international tourism and sports fanbase, promoting Detroit as a travel destination while aligning with the values of sports and community engagement.

Details of the Agreement

The contract with Stellantis Europe, which includes Jeep as the primary sponsor, is a long-term deal spanning until the 2028 season. The total fixed agreement value is €69 million, with variable components tied to Juventus’ participation in European competitions. The agreement is designed to benefit both Juventus and its partners, providing visibility in major domestic and international competitions, including Serie A, UEFA tournaments, and FIFA events.

Meanwhile, the deal with Visit Detroit includes a lower fee due to the scope of sponsorship rights, but with bonus incentives based on performance objectives. This sponsorship is set to last for the same duration as Jeep’s partnership and will add additional value to Juventus’ global presence.

Marketing Activations and Global Reach

This partnership introduces several exciting marketing activations. Juventus and its new sponsors plan to launch global campaigns, fan engagement programs, and community-focused events. Jeep will continue leveraging its legacy as a sponsor with innovative content and digital activations that connect the brand with millions of football fans worldwide. Visit Detroit will focus on promoting tourism in Detroit and fostering greater interaction with fans through exclusive content and events hosted by Juventus.

Jeep’s Involvement:

Continued brand presence in global football events.
Digital activations and fan engagement through branded content.
Special promotional campaigns focusing on Juventus’ international reach.

Visit Detroit’s Involvement:

Promoting Detroit as a global destination.
Engagement with Juventus’ international audience through tourism-based initiatives.
Branded campaigns targeting domestic and global fans.

Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: