Juventus Names WhiteBIT as Official Sleeve Partner and Cryptocurrency Exchange

Juventus Football Club has signed a significant partnership agreement with WhiteBIT, Europe’s largest cryptocurrency exchange by user traffic. The three-season deal makes WhiteBIT both the Official Cryptocurrency Exchange Partner and the Official Sleeve Partner of the Serie A giants, strengthening the club’s digital strategy and innovation goals.

The collaboration begins with the FIFA Club World Cup 2025 and extends through the 2025/26, 2026/27, and 2027/28 seasons. As part of the agreement, the WhiteBIT logo will feature on the sleeves of Juventus Men’s First Team kits during domestic and international competitions.

🚨Official: WhiteBIT 🤝 @juventusfcen : Announcing a new global partnership
A new era of innovation and fan engagement begins.#UnlockTheLegendary with crypto ⚪⚫ pic.twitter.com/GwGMz7qFzG

— WhiteBIT (@WhiteBit) June 16, 2025

Innovation at the Core of Juventus’ Fan Engagement Strategy

This strategic partnership aligns with Juventus’ growing commitment to digital transformation, aiming to harness the power of blockchain and cryptocurrency to enhance fan experiences. Through this alliance, WhiteBIT and Juventus will roll out exclusive digital content, interactive activations, and community-led campaigns, allowing fans to engage with the club in new and immersive ways—both online and during live events.

The collaboration also supports the club’s long-term commercial and global growth objectives, reinforcing its reputation as one of the most tech-forward institutions in European football.

Executive Reactions from Juventus and WhiteBIT

“We’re proud to welcome WhiteBIT to the Juventus family,” said Maurizio Scanavino, Juventus CEO. “This partnership reflects our shared drive for innovation and excellence. We look forward to delivering new digital experiences that deepen fan engagement and support our global ambitions.”

Volodymyr Nosov, Founder and CEO of WhiteBIT, emphasized the broader mission: “Partnering with a legendary club like Juventus helps us bring cryptocurrency to a broader audience. Together, we aim to develop cutting-edge tools and platforms that connect fans to their favorite team in more meaningful, tech-driven ways.”

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