KRC Genk Announces Partnership with Tricorp Workwear as Official Clothing Partner

Genk, August 2025 – KRC Genk has confirmed a new international partnership with Tricorp Workwear, which will serve as the club’s Official Clothing Partner for the next two seasons. The collaboration will provide high-quality, sustainable workwear for all stewards, hospitality teams, and event staff working in and around the Cegeka Arena on matchdays.

Enhancing the Matchday Experience

The agreement reflects KRC Genk’s philosophy that everyone who contributes to the matchday experience deserves the best support. From this season onward, staff will be equipped with uniform, sustainable, and task-specific outfits that combine both comfort and style, ensuring they can perform at their best while being easily recognizable to fans and visitors.

“On matchday, we expect top performances from everyone – on and off the pitch,” said Sem Franssen, Head of Business at KRC Genk. “That requires not just professionalism, but also feeling confident and comfortable in the role you play.”

Tricorp Workwear’s International Presence

Tricorp Workwear is a leading name in Europe in the professional clothing sector, known for its innovation, customization, and sustainable production. The company operates in more than 18 countries with a network of over 1,800 dealers. By focusing on fair production, functionality, safety, and modern design, Tricorp has positioned itself as a forward-looking brand with a strong commitment to quality.

“This partnership with KRC Genk marks an important milestone for Tricorp in strengthening our presence in Belgium,” commented Dieter De Clerq, Export Manager at Tricorp. “Genk’s strong identity and international profile align perfectly with our values. Together, we are providing professional clothing that combines style, comfort, and performance – helping people deliver their very best every day.”

Shared Vision for Sustainability and Professionalism

For KRC Genk, the partnership is not just about outfitting its staff – it’s about reinforcing the club’s commitment to sustainability and ensuring that every person involved in matchday operations feels part of the team. The collaboration with Tricorp is designed to blend comfort, appearance, and professionalism across every level of the club’s operations, from the pitch to behind the scenes.

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