LA Galaxy and Trophy Automotive Dealer Group Announce Landmark Partnership Featuring Kia Champions Lounge

Los Angeles, September 2025 – The LA Galaxy, reigning 2024 MLS Cup champions, and Dignity Health Sports Park (DHSP) have entered into a multiyear partnership with Trophy Automotive Dealer Group, one of California’s largest Mercedes-Benz and Kia dealer groups. The agreement, brokered by AEG Global Partnerships, marks Trophy Automotive’s first-ever collaboration with a professional sports team and establishes the newly branded Kia Champions Lounge as a premium hospitality space at DHSP.

Kia Champions Lounge: Premium Matchday Experience

The 2,200-square-foot Kia Champions Lounge is located near the player tunnel, giving fans exclusive access to watch players enter and exit the pitch. Amenities include a full-service bar, gourmet food options, VIP stadium access, and preferred parking. The lounge is fully branded by Trophy Automotive and has already sold out for the 2025 MLS season, underlining its popularity among Galaxy supporters seeking an elevated matchday experience.

Fan Sweepstakes to Launch the Partnership

To celebrate the new partnership, the Kia Champions Lounge Sweepstakes will run from September 29 to October 10, 2025. Eligible fans living within a 75-mile radius of DHSP can enter via lagalaxy.com/kiasweepstakes and by downloading the Trophy Automotive app. Prizes include:

• Grand Prize: Free two-year lease on a Trophy Kia Niro.
• Runners-up: Two winners will each receive two Kia Champions Lounge passes and tickets for the Galaxy’s October 18 match against Minnesota United FC.

Brand Activations Across Stadium and Digital Platforms

Beyond the lounge, Trophy Automotive will have significant visibility at DHSP, including LED signage, vehicle displays, and on-site activations showcasing Kia’s latest models. The group will also be the presenting sponsor of the team’s “Player Arrivals” social media feature, offering additional fan engagement touchpoints. A designated Title Night Game will highlight the partnership with in-stadium activations, giveaways, and special promotions.

Statements from the Partners

Nasser Watar, Chairman and CEO of Trophy Automotive Dealer Group: “This partnership is an exciting opportunity for Trophy Automotive to connect with Southern California’s vibrant sports community. Aligning with the LA Galaxy allows us to showcase our brand in a dynamic, high-energy setting while also giving back to our loyal customers and soccer fans.”

Tom Braun, LA Galaxy President of Business Operations and COO: “We are thrilled to welcome Trophy Automotive Dealer Group to the LA Galaxy family. The Kia Champions Lounge gives our fans an exclusive experience that reflects our commitment to innovation and hospitality at the highest level.”

Adam Duvendeck, GM of Dignity Health Sports Park: “Trophy Automotive’s investment in the Kia Champions Lounge elevates our hospitality offerings and creates memorable experiences that match the excitement of LA Galaxy soccer.”

About Trophy Automotive Dealer Group

Founded in 2013, Trophy Automotive Dealer Group is one of California’s fastest-growing dealer groups, representing Mercedes-Benz and Kia. With flagship dealerships in Encino, Valencia, Carson, Downtown Los Angeles, and Cerritos, the company has earned distinctions such as Kia America’s President’s Club and the J.D. Power Dealer of Excellence Award. Trophy Automotive emphasizes customer-first service, employee development, and innovation, redefining the car retail experience.

About the LA Galaxy

Founded in 1996, the LA Galaxy are the most decorated team in Major League Soccer history with six MLS Cup titles (2002, 2005, 2011, 2012, 2014, 2024), four Supporters’ Shields, two U.S. Open Cups, and one Concacaf Champions Cup. Based in Carson, California, at Dignity Health Sports Park, the club has been home to international stars including David Beckham, Landon Donovan, Robbie Keane, Zlatan Ibrahimović, Javier “Chicharito” Hernández, Riqui Puig, and Marco Reus.

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