Leeds United and Heineken UK Extend Multi-Year Partnership as Official Beer and Cider Partner

Leeds, UK – August 2025 – Leeds United have confirmed the renewal of their multi-year agreement with HEINEKEN UK, maintaining the brewer’s position as the club’s Official Beer and Cider Partner. The extended deal ensures that fans at Elland Road will continue to enjoy an exclusive range of iconic drinks on matchdays, including Birra Moretti, Cruzcampo, Heineken, Heineken 0.0%, Inch’s Cider, and Beavertown Neck Oil.

🤝 #LUFC is pleased to announce a renewed partnership with HEINEKEN UK, continuing as the club’s Official Beer and Cider Partner

— Leeds United (@LUFC) August 13, 2025

Exclusive Matchday Experience for Leeds United Fans

As part of the agreement, HEINEKEN UK will retain pouring rights at Elland Road throughout the Premier League season, ensuring supporters can enjoy their favourite beers and ciders before, during, and after the game. This partnership is designed to elevate the matchday atmosphere and create memorable experiences for the club’s loyal fanbase, both in the stands and hospitality areas.

Commitment to Quality, Community and Engagement

The renewed collaboration between Leeds United and HEINEKEN UK reflects a shared vision built on quality, community involvement, and fan engagement. Beyond supplying drinks, HEINEKEN UK will work with the club to introduce exclusive promotions, supporter offers, and fan-led events that strengthen the bond between the team and its supporters.

Leadership Statements on the Partnership

“We are incredibly proud to renew our partnership with Leeds United, a club with remarkable heritage and a passionate following,” said Jamie Hornsey, Customer Development Director at HEINEKEN UK. “We look forward to bringing our portfolio of market-leading beers and ciders to Elland Road and collaborating on memorable experiences for fans, both on and off the pitch.”

“We are delighted to continue our relationship with HEINEKEN UK as we return to the Premier League,” added Morrie Eisenberg, Chief Business Officer at Leeds United. “This renewal allows us to build on past successes, deliver exciting offers, and launch new fan engagement initiatives throughout the season.”

About HEINEKEN UK

HEINEKEN UK is part of the global HEINEKEN Group and one of the UK’s leading brewers, with a diverse portfolio including beer, cider, and low- or no-alcohol products. The company operates with a focus on sustainability, community engagement, and delivering premium drinking experiences across sports, music, and cultural events.

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