Manchester United and Coca-Cola Announce Three-Year Partnership for UK and Europe

Manchester, UK – August 2025 – Manchester United has signed a new three-year agreement with The Coca-Cola Company, naming the beverage giant as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe. The collaboration brings together two globally recognised brands, both known for their ability to unite fans and create unforgettable moments.

Two iconic Reds, United ❤️

We are delighted to announce an exciting new partnership with Coca-Cola 🤝

— Manchester United (@ManUtd) August 13, 2025

Matchday Refreshments and Stadium Activations

Under the deal, Coca-Cola will secure exclusive pouring rights at Old Trafford for a variety of its popular beverages, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero. Fans will be able to enjoy these drinks across the stadium, including at the newly launched Pop-Up Pub located in the W1 car park, debuting ahead of the club’s season opener against Arsenal.

Engaging Fans On and Off the Pitch

Beyond refreshments, the partnership will see Manchester United and Coca-Cola collaborate on a series of fan engagement activations, exclusive digital content, and community-focused initiatives. These activities aim to strengthen the connection between the club and supporters across the UK and Europe, creating experiences that live up to Coca-Cola’s campaign promise to “Drink it In.”

Leadership Comments

Marc Armstrong, Chief Business Officer at Manchester United, said:

“Coca-Cola and Manchester United are two of the most iconic names in sport and culture. This partnership is about more than just matchday refreshments – it’s about creating new, meaningful ways for our supporters to engage with the club.”

Elodie Peribere, Senior Marketing Director at Coca-Cola, added:

“Manchester United’s history, legacy, and multi-generational fanbase make this collaboration incredibly exciting. Together, we will deliver uplifting experiences for fans through our portfolio of leading carbonated drinks.”

Part of a Wider Football Strategy

This deal builds on Coca-Cola’s league-wide partnership with the Premier League, reinforcing its commitment to connecting with football fans through tailored sponsorships, stadium activations, and responsible enjoyment messaging.

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