Microsoft Named Official Cloud and AI Partner of the Premier League

The Premier League has entered a transformative five-year partnership with Microsoft, positioning the tech giant as the league’s Official Cloud and AI Partner. This collaboration aims to revolutionize how 1.8 billion fans across 189 countries engage with the world’s most-watched football competition.

As part of this agreement, Microsoft will overhaul the Premier League’s digital infrastructure, enhancing fan engagement, live match analysis, cloud transformation, and operational efficiency through AI-driven tools and cloud-based technologies.

The Premier League is entering a new era, powered by Microsoft. As the Official Cloud & AI Partner, we’re helping the world’s most-watched football league unlock new value on and off the pitch.https://t.co/g8tnoHppU6 pic.twitter.com/cTtyyZsqi5

— Microsoft (@Microsoft) July 1, 2025

Introducing Premier League Companion – An AI-Powered Digital Assistant

Central to the partnership is the debut of the Premier League Companion, an intelligent digital assistant powered by Microsoft Copilot and Azure OpenAI. Available on the newly redesigned official Premier League app and website, the Companion delivers personalized fan experiences using:

• Data from 30+ seasons
• 300,000+ articles
• 9,000+ videos

Fans can now access player and club insights, historical statistics, and exclusive content tailored to their preferences. Upcoming enhancements include natural language interactions, real-time translations, and audio-based queries, making the platform accessible in multiple languages.

Enhanced Matchday Features and Fantasy Integration

The updated platform introduces several features to elevate the matchday experience:

• Matchday Live: Real-time scores, match commentary, stats, and league standings
• Fantasy Premier League Assistant: AI-powered recommendations to optimize fan fantasy teams
• myPremierLeague: A custom dashboard offering personalized notifications, lineups, and content
• Matchday Stories: Real-time storytelling from every match with direct links to club and broadcaster content
• Player of the Match Voting: Integrated fan polls, awards, and interactive quizzes

These additions aim to create a more immersive and data-rich experience for fans, both online and on matchdays.

Cloud Infrastructure and AI Integration

Beyond fan-facing tools, Microsoft will migrate the Premier League’s core systems to Microsoft Azure, enabling scalable, secure, and agile development across all platforms. Key backend integrations include:

• Microsoft 365 Copilot: Streamlining internal workflows and communications
• Dynamics 365: Supporting operations and data-driven decision-making
• Azure AI Foundry Services: Powering real-time match analysis and in-broadcast insights

These technologies are set to deliver a unified, high-performance ecosystem that enhances productivity and content delivery across the league’s global operations.

A Vision for Innovation and Global Fan Engagement

Premier League CEO Richard Masters emphasized the long-term vision: “This partnership will help us engage with fans in new, intelligent ways – from real-time match data to personalized content experiences.”

Judson Althoff, Executive Vice President at Microsoft, added: “By integrating our cloud and AI technologies, we will redefine how football is delivered and experienced globally.”

This collaboration not only accelerates the league’s digital transformation but also sets a new benchmark for how technology can elevate sports entertainment and fan culture on a global scale.

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