Monster Energy Becomes Official Energy Drink Partner of AFC Bournemouth
Bournemouth, September 2025 – AFC Bournemouth have announced a new multi-year partnership with Monster Energy, making the global beverage giant the Official Energy Drink Partner of both the men’s and women’s first teams. The deal brings one of the world’s most recognised lifestyle brands closer to the heart of the Cherries’ matchday and fan experience.
Engaging Fans On and Off the Pitch
The collaboration will deliver fan-focused activations, exclusive digital content, and unique experiences designed to energize the Cherries community. Monster Energy’s branding and involvement will be visible both inside the stadium and across the club’s digital platforms, ensuring strong engagement with Bournemouth supporters at home and abroad.
Shared Values of Energy and Ambition
“We are thrilled to welcome Monster Energy as an official partner of the club. Their global brand presence and passion for sport make them a perfect fit for AFC Bournemouth, and we look forward to working together to deliver exciting experiences for our supporters,” said Rob Mitchell, AFC Bournemouth’s Commercial Director.
“We’re proud to partner with AFC Bournemouth, a club that shares our passion for high performance and fearless ambition. This partnership is about more than branding; it’s about connecting with fans in meaningful ways and bringing energy to every moment, both on and off the pitch,” added Nick Watson, Sports Marketing Director at Monster Energy.
A Powerful Platform in the Premier League
The partnership highlights Bournemouth’s ongoing strategy to build strong commercial relationships that enhance the fan experience, while giving Monster Energy a Premier League platform to reach millions of new supporters worldwide. For Monster Energy, the deal extends its presence in global football, complementing its existing sponsorships in extreme sports, motorsport, and esports.
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