Newcastle, August 2025 – Newcastle United has secured a major multi-year agreement with BYDFi, one of the world’s fastest-growing cryptocurrency exchanges. The deal marks the club’s first official partnership in the digital asset sector and represents a key step in expanding its global reach.
As the Official Cryptocurrency Exchange Partner of Newcastle United, BYDFi will collaborate with the Magpies to deliver innovative digital finance experiences for supporters worldwide. The partnership will strengthen Newcastle’s presence in key international markets while showcasing BYDFi’s trading solutions to a rapidly growing fanbase.
Through this agreement, Newcastle fans can expect exclusive digital activations, access to BYDFi’s financial tools and educational resources, and new opportunities to engage with the club in unique ways. The deal positions Newcastle United at the forefront of blockchain-driven fan engagement in the Premier League.
Peter Silverstone, Newcastle United Chief Commercial Officer, commented: “We are delighted to welcome BYDFi into the Newcastle United family. Their vision to help people build secure and sustainable financial futures aligns closely with our values as a club. Newcastle has seen phenomenal growth in recent years – we rank second among Europe’s elite clubs for broadcast audiences since the 21/22 season, and in the Asia-Pacific region we now attract the fifth-highest Premier League viewership. We were also the fastest-growing Premier League club on social media last season. This partnership gives BYDFi an exceptional platform to connect with our supporters globally, while allowing us to create fresh digital experiences that bring fans closer to the club.”
Michael Hung, Co-founder and CEO of BYDFi, added: “Whether in sport or finance, long-term success comes from consistency and resilience. Partnering with Newcastle United, a club with such a powerful global identity, reflects our ambition to connect with diverse audiences worldwide. Our motto, ‘BUIDL Your Dream Finance,’ is about turning ideas into reality – a philosophy that matches Newcastle’s own journey. We are proud to join forces with the Magpies and look forward to creating meaningful opportunities for their fans.”
Founded in 2020, BYDFi has quickly become one of the most trusted names in digital trading, serving over one million users in more than 190 countries. The exchange offers a wide range of services, including spot and derivatives trading, with a strong focus on compliance, education, and community building. BYDFi continues to expand its influence in the sports industry as part of its global brand strategy.
This partnership highlights Newcastle United’s strategy of aligning with innovative international brands to expand its global footprint. With a growing presence in Asia-Pacific, Europe, and beyond, the club is leveraging partnerships like BYDFi to strengthen engagement with fans while exploring new opportunities in the digital economy.
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